Communication and Social Media Intern (unpaid)

Court Appointed Special Advocates (CASA) of San Mateo County recruits, trains and supports volunteers to work one-on-one with children and youth in the San Mateo County foster care and juvenile justice systems. CASA volunteers form trusted relationships with young people, acting as a mentor and advocate for in court and the larger community. By being a consistent adult presence in a child’s life amidst changing homes, caretakers, social workers and other professionals, our volunteers provide hope and healing to children who are navigating traumatic circumstances.

Position Overview:

We are looking for an intern volunteer that can help support communications and outreach through social media. This internship is hybrid with one in-person meeting or event in Redwood City most weeks. This is an unpaid internship and intended to be a learning and professional development opportunity for students studying communications and related fields, marketing, or non-profit management

Key Responsibilities:

Social Media Account Setup & Management

• Assist with creating, setting up, and connecting CASA of SMC social media accounts on Facebook, YouTube, and LinkTree
• Help ensure account branding, bios, and basic settings align with CASA guidelines

Content Planning

• Use and adapt California CASA social media calendars to build CASA of SMC’s monthly content calendar
• Research and suggest relevant awareness days, weeks, and months connected to CASA’s mission (e.g., Foster Care Awareness Month)
• Identify content gaps, trends, or timely opportunities CASA of SMC could respond to, including relevant hashtags or social trends

Content Creation

• Edit posts provided by California CASA
• Draft and design original posts using Canva
• Assist with creating short-form video content such as Instagram Reels and Stories
• Develop a series highlighting CASA volunteers
• Brainstorm and help produce a video series highlighting programs and resources for volunteers or youth
• Support content creation for CASA’s upcoming events, including CASA’s 20th year anniversary event, such as save-the-date posts and videos

Community Engagement

• Support engagement on social media platforms by:
  • Liking and commenting on posts from CASA partners, local organizations, and followers
  • Sharing relevant content to Instagram Stories
  • Responding to simple comments or direct messages, with oversight as needed

Scheduling, Posting & Asset Management

• Upload and schedule posts using Hootsuite and Meta Business
• Compile and organize story content in Box
• Clean up, transfer, organize, and maintain CASA of SMC’s photo and video assets, including:
  • Sorting files into clearly labeled folders
  • Renaming files for consistency and easy retrieval

Analytics & Continuous Improvement

• Track basic engagement metrics weekly or monthly, such as likes, reach, and follower growth
• Summarize insights on what content is performing well and suggest ideas for improvement

Benefits and Learning Opportunities

• Various training and courses on the foster and juvenile justice system and topics relevant to system-involved youth
• Mileage reimbursement for travel to office (when required)
• Staff willing to work with colleges and universities to ensure earned credit

To Apply:

Apply using the our internal application process with the apply button above. Please provide resume and information on your availability (when are you able to start, for how long are you able to work as an intern, and how many hours are you available per week).