What are the responsibilities and job description for the Category Manager position at Carter Murray?
Job Title: Category Manager
Location: Novato, CA- onsite 5 days/week
Salary:$95,000
A family‑owned CPG company is seeking a Category Manager for a newly created role within the Marketing organization. This position will establish and own the Category Management function, serving as the primary resource for category insights, analytics, and reporting.
The Category Manager will report directly to the Head of Marketing and partner closely with the VP of Sales to support national sales initiatives, retailer reviews, and data‑driven decision‑making.
Responsibilities
- Build and lead national category reviews, with deeper regional analysis.
- Analyze category, market, and shopper data to identify trends, risks, and growth opportunities
- Develop retailer‑specific category insights across Product, Pricing, Promotion, and Placement (4Ps)
- Create customer‑facing presentations to support sales negotiations and business reviews
- Support major retailers and distributors through insights and reporting
- Build and maintain custom trackers, frameworks, and reporting tools
- Translate complex data into clear, actionable insights for Sales and leadership
- Participate in sales meetings and present findings to senior stakeholders
Qualifications
- 3 years' experience, CPG background with a strong understanding of category dynamics
- Hands‑on experience with NIQ (Nielsen) and Numerator
- Background in Consumer Insights, Analytics, or Sales (sales candidates must be highly analytical)
- Advanced Excel skills
- Strong communication and presentation skills
- Ability to work independently and manage competing priorities
Salary : $95,000