Business Development Specialist

Company Description

Carter Ledyard & Milburn LLP is a well-established general practice law firm headquartered in New York City's Financial District since 1854. The firm has an equal ratio of partners to associates, ensuring personal, partner-level attention to all clients. They are committed to advancing the business interests of their clients through comprehensive counseling. The firm's practice areas include litigation, corporate law, securities, mergers and acquisitions, intellectual property, environmental law, real estate, tax, and more. A significant part of their practice involves representing overseas-based clients, financial institutions, governmental entities, and technology clients.

Role Description

This is a full-time hybrid role for a Business Development Specialist. The Business Development Specialist will be responsible for identifying new business opportunities, developing and maintaining client relationships, conducting market research, and assisting with the creation of marketing materials. The role involves collaborating with attorneys to develop strategic initiatives and attending networking events to promote the firm's services. This position is located in New York, NY, with the flexibility to work from home on certain days.

Marketing Specialist, Practice Development

About the Role

We are seeking an experienced Marketing Specialist to join our Practice Development team and support the growth of our firm's key practice areas. This role requires a strategic thinker who can translate business objectives into impactful marketing initiatives while working collaboratively with attorneys and firm leadership.

Key Responsibilities

Practice Group Support

• Work with practice groups to develop and execute targeted marketing plans that support business development goals and enhance market positioning
• Coordinate directory submissions and integrate with workflow (bios, practice desriptions)
• Experience management
• Support RFP processes from intake through submission, ensuring quality, consistency, and timely delivery

Content Development & Thought Leadership

• Support development, promtion and publication of client alerts, articles, blog posts, case studies, and other content that demonstrates firm expertise
• Help to develop compelling attorney biographies, practice descriptions, and matter descriptions for pitches and marketing materials
• Coordinate speaking opportunities, webinars, and CLE presentations to elevate attorney profiles
• Support the creation of client-facing materials including pitch decks, service line brochures, and email campaigns

Business Development Support

• Assist attorneys with target account planning and relationship mapping
• Track business development activities and pipeline opportunities
• Prepare materials for client meetings and new business pitches

Digital Marketing & Communications

• Support overall practice strategy with email marketing campaigns using marketing automation platforms
• Work with attorneys on client and contact lists for email marketing segmentation (including managing bouncebacks and researching updated contact info)
• Monitor and report on digital marketing metrics and campaign performance
• Refine SEO strategy and online visibility initiatives

Events & Relationship Marketing

• Support attorney participation in conferences and industry events including contacts management

Qualifications

Required:

• Bachelor's degree  and 3-5 years of marketing experience in a law firm environment (law firm experience is required)
• Exceptional writing, editing, and proofreading skills with attention to detail
• Strong project management abilities with capacity to manage multiple priorities and deadlines
• Proficiency in Microsoft Office Suite, CRM systems, and marketing automation platforms
• Understanding of legal industry trends, business development practices, and attorney marketing needs

Key Competencies

• Polished communication style appropriate for working with senior attorneys and partners
• Extremely detail oriented
• Strategic thinking with ability to connect marketing activities to business objectives
• Collaborative approach with strong interpersonal and relationship-building skills
• Self-motivated with ability to work independently and take initiative
• Adaptability and comfort with ambiguity and problem-solving skills
• Client service orientation with focus on delivering high-quality work product

What We Offer

• Competitive salary commensurate with experience. Salary range $60-$85k
• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) with firm match
• Collaborative and collegial work environment

To Apply: Please submit your resume, cover letter, and two short writing samples demonstrating legal marketing or business content to mascolo@clm.com

Carter Ledyard & Milburn LLP is an equal opportunity employer committed to diversity and inclusion in the workplace.