Demo

Route Sales Representative

Carter Hospitality Group
Johnson, TX Full Time
POSTED ON 1/4/2026
AVAILABLE BEFORE 3/3/2026

Located in Johnson City, Texas, Carter Creek Winery Resort & Spa offers authentic Texan hospitality. In addition to a premiere winery inspired by a founding family of Texas Wine Country, the Carter Creek Winery Resort & Spa features a Restaurant/Brewery along with banquets and other special events to create a blend of dining experiences. Carter Creek Winery Resort & Spa is operated by the Carter Hospitality Group with 20 years of experience in the hospitality field.

Role Description: The primary role of the Route Sales Specialist/Driver is to expand and maximize the market share of Carter Creek Winery Resort products to an existing base of accounts. The individual will accomplish this through planning, merchandising, creativity, collaboration and communication which, when executed together, intersects the customer's needs with the company's objectives. This individual must be able to maintain strong relationships with the key influencers at the account and be the Carter Creek consultant and "go-to" person. The Route Sales Representative/Driver will proactively look for opportunities to expand/upsell products within the assigned account base through creative merchandising and marketing of the Carter Creek Brand. This would include, but not be limited to, in-market events, account training and education opportunities, invitations to tour Carter Creek Winery, tastings/pourings to introduce additional products, creatively positioning signage and product placement, and more.

Ideal Candidate: The ideal candidate is an expert relationship-manager and will have previous experience developing and expanding relationships from existing customers in a geographic territory. The preferred candidate has exceptional listening skills, a focus on achieving goals, good written and verbal communication skills, and a strong sense of initiative and creativity. The right individual prefers to work with little oversight, as he/she can do so with integrity and commitment, even when no one is looking. If you enjoy talking to people, are a results-oriented individual, enjoy working in a team environment, and don't mind being on the road most days in a local territory, we'd like to meet you Overnight travel is almost never required.

  • Maintain and grow existing accounts in a local geographic area by meeting with key influencers, listening, asking questions, and identifying opportunities.

  • Know the products and be prepared to present information about new products to customers when an opportunity presents itself, in order to expand market share

  • Establish merchandising objectives within accounts by understanding company objectives and intersecting those with customer needs.

  • Proactively looking for creative ways to enhance/expand Carter Creek's footprint within the account

  • Maintain and build strong relationships with a variety of stakeholders at each account by visiting them on a predictable cadence

  • Planning account visits in a given territory effectively and efficiently

  • Load and unload product – requiring physical moving and lifting of product weighing as much as 60 pounds

  • Assist in verifying all outgoing products for accuracy in terms of amount, type, informing management of inventory and supply shortages as well as assisting in actual periodic inventory counts.

Requirements and Skills:

MUST HAVE

  • Genuine curiosity when meeting with people

  • An authentic personality and must work with integrity

  • A professional appearance

  • Proven track record as a Sales Representative, or similar role for at least 2 years

  • Initiative, self-accountability, and a desire to achieve goals

  • Excellent communication skills (written and verbal)

BENEFITS (Full-time):

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discounts
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Referral program
  • Tuition reimbursement
  • Vision insurance

Salary.com Estimation for Route Sales Representative in Johnson, TX
$68,443 to $96,721
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