Director of Marketing

CARRINGTON FARMS

MARKETING DIRECTOR – JOB DESCRIPTION

Job Overview

We are seeking an innovative and results-driven Director of Marketing to lead our marketing efforts, drive brand growth, and develop creative strategies that resonate with our target audience. The Director will play a pivotal role in shaping the future of our brand, managing integrated marketing strategies, and ensuring alignment between brand messaging and business goals. This role requires a strategic thinker with a passion for creativity, innovation, and data-driven decision-making. You should be comfortable working in a fast past entrepreneurial environment as well as working cross-functionally to execute these strategies and ensure brand development and brand centric messaging.  We are looking for someone with 3-4 years of experience in the Food & Beverage CPG industry.

This is a hybrid role requiring in-office presence three (3) days per week at our Closter, NJ office.

Candidates must have a car to commute to the office as required.

Please send your resume to hr@carringtonfarms.com.

What you will be doing:

1.Brand Strategy Development:

• Develop and implement long-term, innovative brand strategies to enhance brand equity and market presence.
• Conduct market research and competitor analysis to inform brand positioning and messaging.
• Oversee brand development, ensuring consistency and alignment across all platforms and channels.

2.Creative Leadership:

• Lead the creative direction for all marketing campaigns, including digital, print, email, trade shows, and social media.
• Manage social agency on all functions.
• Collaborate with cross-functional teams (design, product, sales, etc.) to develop impactful marketing collateral and materials.
• Encourage and foster a culture of creative thinking, while pushing boundaries and exploring new ideas.

3.Integrated Marketing Planning:

• Develop and execute comprehensive marketing plans that drive customer acquisition, engagement, and retention.
• Work with our agency to design and implement multi-channel marketing strategies across paid, earned, and owned media to maximize brand visibility and customer loyalty.
• Evaluate and optimize marketing initiatives based on data analytics and key performance metrics.
• Develop the marketing and launch strategy for new products.
• Update verbiage on website and monitor web sales for trends; analyze web sales reports.

4.Innovation & Market Trends:

• Stay ahead of industry trends, emerging technologies, and digital marketing innovations.
• Introduce cutting-edge marketing techniques and new tools to engage with our audience in unique and effective ways.
• Drive continuous improvements and adapt strategies based on market shifts and customer feedback.

5.Budget and ROI Management:

• Oversee marketing budgets and allocate resources effectively to maximize ROI on campaigns.
• Track and report on key performance indicators (KPIs), adjusting strategies to optimize performance and achieve business objectives.
• Oversee couponing strategy.

6. Stakeholder Communication:

• Present marketing strategies, initiatives, and results to senior leadership and key stakeholders.
• Act as the primary point of contact for all brand-related marketing inquiries and decisions.

What You Bring to the Table

• Bachelor’s degree in communication or marketing.
• 5-7 years marketing experience, preferably with food or similar CPG brands. Natural/Organic food a plus.
• Excellent leadership, communication and interpersonal skills
• Proven success in brand building, strategic marketing planning, and execution.
• Strong creative portfolio demonstrating innovative ideas and successful marketing campaigns.
• Up to speed with current and online marketing techniques and best practices.
• Analytical and creative bold thinker.
• Self- starter with great problem solving skills and innate ability to multitask.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing market conditions.

Our DNA:

Carrington is celebrating 25 years of providing delicious, quality, non-gmo foods while bringing together the most creative and innovative people. We have always believed if you can't pronounce an ingredient, it shouldn’t be in your healthy food. Starting as a tea company, we fast became part of the health food industry that has grown from a small niche market to a multi-billion-dollar segment accepted in conventional and natural grocers and by mainstream consumers. As a leader in innovation, we continue our search for healthy ingredients and good-for-you foods to expand our product assortment. In our tradition of giving back the Carrington Cares program feeds underserved children and food banks throughout the world.

We’re not just any company—we’re a group of passionate foodies, innovators, and game-changers who love what we do. If you are someone who is passionate about both the creative and strategic sides of marketing and thrives on innovation and are ready to bring big ideas, bold strategies, and a whole lot of energy, we can’t wait to meet you!

Please send your resume to hr@carringtonfarms.com.