Director of Influencer Marketing

Director of Influencer Marketing

Location: Downtown Durham, NC (In-person)

Department: Marketing

Reports to: VP of Growth Marketing

Employment Type: Full-Time

About Carpe

Carpe is the fastest-growing deodorant brand in the US. Our team is composed of ~25 insanely smart people working together in-person in downtown Durham, NC. We work together in a dynamic, collaborative office environment that blends openness with plenty of private spaces and high, creative energy.

Carpe’s growth marketing is a core competitive advantage. We’ve built a system where creative, experimentation, and performance work together, resulting in ads and landing pages that consistently outperform the market and influence how other CPG brands approach growth.

In hiring, we look for people who want to become the best in their craft – not overnight, but through relentless learning, improvement, and holding themselves to the highest possible standard over time.

We built a category-defining DTC business, just launched national retail at Target, and our next chapter is creator-led growth at scale. We’re hiring a Director of Influencer Marketing to own it.

The Role

We are looking for a high-ownership Director or Influencer Marketing to lead and scale our creator ecosystem end to end. This role will be responsible for the strategy and execution of all things creator, including aggressive outreach and sourcing, building relationships and community, mapping out deal architecture, and more. 

You’ll be the person our biggest creators have on speed dial. You negotiate their deals, fly out for dinners, and make sure that they have everything they need to make successful content for Carpe.

You’ll work closely with the VP of Growth Marketing but operate with a high degree of autonomy. This is a build and own role where you take a goal and figure out how to execute it. 

This role is best suited for someone who thrives on ownership, moves with urgency, and is comfortable stepping in and running projects independently from day one.

What You’ll Own

Develop Strategy

• Build a best-in-class creator-led growth program across Instagram, YouTube, TikTok, and other emerging platforms, ensuring we stay ahead of the curve.
• Own relationship building, social / trend monitoring, partnerships, and engagement with high-value creators.  
• Set the point of view on where and how creators drive growth and help build a brand that people love – disruptive, creative, and culturally relevant.

Build Partnerships

• Identify and secure high-value partnerships that shape culture and make Carpe a brand that always feels tapped into what matters.
• Develop tiered influencer programs (from micro to mega) that balance authenticity, scale, and ROI. 
• Own the end-to-end relationships with top creators and their teams, including sourcing, outreach, negotiation, briefing, tracking, and performance optimization. 

Lead Channel Growth

• Oversee influencer budgets, contracts, and reporting. Implement best practices, learnings, and systems that elevate how we work with creators.
• Connect creator strategy with Marketing, retail, and Product

Who You Are

• 5-7 years in creator, influencer, or partnerships
• Personally closed creator deals north of $50K
• A rolodex of mid-to-macro creators in beauty, personal care, wellness, or lifestyle
• Comfortable negotiating against agents and managers
• High-ownership operator who moves with urgency and brings structure, not just updates
• ALL OF THE ABOVE IS OPTIONAL IF YOU PROVE TO US YOU’RE MORE QUALIFIED VIA OTHER MEANS

Bonus If You Have

• Experience at a high-growth DTC brand
• Built a creator function from scratch
• Personal care or beauty category experience

What You’ll Get

• Direct exposure to and partnership with a senior growth leader
• Travel budget for creator events, dinners, and on-site visits
• Competitive salary based on experience and level
• Health, vision, and dental coverage
• Flexible PTO
• A front-row seat to the growth of one of the most disruptive brands in body care, and the chance to build the creator function that powers the next chapter

To Apply

• To apply directly to this role, please email a non-ChatGPT paragraph explaining why you believe you would be the best fit for this role to justin@mycarpe.com along with your resume (attached as a pdf) and the answers to the questions below:

1. Share one example of a creator partnership you led that drove measurable revenue impact. What was the deal structure and how did you measure success?
2. Name three creators (macro, mid, micro) you’d recommend for Carpe and why.
3. What’s your point of view on AI in creator operations?