What are the responsibilities and job description for the EXPERIENCED Senior Director of Marketing & Communications position at Carolina Theatre of Durham?
Company Description Carolina Theatre of Durham is a historic performing arts and cinema venue dedicated to serving greater Durham and the Triangle region. The organization offers vibrant, thought-provoking programming in the performing and cinematic arts, with a focus on community engagement and cultural enrichment. Located in the heart of downtown Durham, the theatre plays an important role in supporting the area’s cultural and economic vitality. Carolina Theatre of Durham is committed to delighting and educating children and future leaders through accessible, high-quality arts experiences.
Role Description The EXPERIENCED Senior Director of Marketing & Communications is a full-time, on-site role based in Durham, NC, responsible for leading all marketing, branding, and communications efforts for Carolina Theatre of Durham. This role oversees the development and execution of integrated marketing plans to promote performances, film programs, and community initiatives, and drives audience growth, ticket sales, and community awareness. Day-to-day responsibilities include managing marketing campaigns across digital and traditional channels, supervising content creation for web, social media, email, and print, and ensuring brand consistency in all communications. The Senior Director collaborates closely with leadership, programming, development, and box office teams to align messaging, support fundraising and sponsorship objectives, and enhance patron engagement. The role includes managing external partners and vendors, overseeing budgets and reporting, monitoring performance metrics, and adapting strategies based on data and market insights.
Qualifications
- Demonstrated expertise in Marketing and Marketing Management, including leading strategic campaigns and brand initiatives.
- Strong skills in Market Planning and Market Research to analyze audience trends and inform data-driven decisions.
- Experience integrating Sales strategies with marketing efforts to drive ticket revenue, memberships, and sponsorships.
- Proven leadership and team management abilities, with experience supervising staff or agencies in a collaborative environment.
- Excellent written and verbal communication skills, with the ability to tailor messaging to diverse audiences and channels.
- Proficiency with digital marketing tools and analytics platforms (e.g., email marketing, social media management, CRM, web analytics).
- Bachelor’s degree in marketing, communications, business, arts administration, or a related field; advanced degree or equivalent experience is beneficial.
- Experience in arts, entertainment, nonprofit, or venue-based marketing is highly desirable, along with a strong commitment to community engagement and equity in the arts.
The full job description and requirements can be found on our website: https://carolinatheatre.org/about/get-involved/employment-opportunities/