What are the responsibilities and job description for the Grassroots Marketing Manager position at Carolina Hurricanes?
The Carolina Hurricanes are seeking a Grassroots Marketing Manager to deepen the organization’s presence across the Triangle through authentic, relationship-driven community engagement. This role will focus on building meaningful connections with multicultural leaders, community organizations, and event organizers to grow the Hurricanes brand in a way that is inclusive, respectful, and rooted in trust.
This is a highly visible, outward-facing role for a connector—someone who thrives in community settings, understands the value of representation, and believes brand growth happens best through genuine human relationships.
This is a highly visible, outward-facing role for a connector—someone who thrives in community settings, understands the value of representation, and believes brand growth happens best through genuine human relationships.
Key Responsibilities
- Build and maintain strong relationships with multicultural leaders, community advocates, and organizations across the Triangle region
- Serve as a representative of the Carolina Hurricanes at community events, networking opportunities, festivals, and meetings
- Identify and cultivate partnerships with event organizers, nonprofits, cultural organizations, and local leaders
- Develop and execute grassroots marketing initiatives that authentically connect the Hurricanes brand to diverse communities
- Collaborate with internal marketing, community outreach, partnership, and retail teams to align grassroots efforts with broader organizational goals
- Identify new opportunities for community presence, brand storytelling, and local engagement
- Act as a trusted liaison between the Hurricanes organization and community partners, ensuring consistent follow-through and relationship care
- Track outreach efforts, partnerships, and community impact, providing insights and recommendations for growth
- Represent the Hurricanes brand with professionalism, cultural awareness, and enthusiasm at all times
Qualifications & Experience
- 2–5 years of experience in grassroots marketing, community engagement, brand activation, or a related field
- Existing connections within Triangle-area communities and/or experience building relationships across diverse cultural groups a plus
- Exceptional interpersonal and communication skills; comfortable engaging with community leaders and large groups
- High emotional intelligence and cultural competency
- Ability to work nights and weekends as required by community events
- Self-starter with strong organizational skills and the ability to manage multiple relationships simultaneously
- Passion for community building, sports, and the power of local engagement
- Experience working in professional sports, entertainment, or large consumer brands a plus
- Bilingual or multilingual abilities a plus
- Familiarity with the Raleigh-Durham-Chapel Hill area and its community landscape
- Must have a valid NC driver’s license and acceptable driving record
- Must pass a criminal background check
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position.