What are the responsibilities and job description for the Marketing Content Creator/Graphic Designer position at Carolina Auto Auction?
Carolina Auto Auction is looking to add an additional marketing specialist to our growing team. Use your creativity to enhance our brands overall marketing efforts, including but not limited to assisting with promotions, ads, signage, google applications, social media and events.
Our marketing specialist will need to have experience in writing for videos, social media and press releases. You will be responsible for updating all social media platforms. You will work with our sales and marketing team to come up with new and exciting ideas. Use your passion to create engaging content and develop strategic marketing campaigns. Solid understanding of social media platforms, content creation tools, CRM systems and email marketing strategies. Marketing efforts of brand awareness, customer engagement and innovative digital marketing initiatives, including promotions, ads, signage, google applications, social media, websites, and events.
You will also help with all of our events, organize and maintain apparel, office decor and marketing assets.
Competencies Needed
ESSENTIAL FUNCTIONS
- Create and edit promotional videos. Manage digital marketing campaigns across various platforms, including social media and email.
- Use software for print and digital ads for multi-purpose use.
- Update all social media platforms in conjunction with the overall marketing strategy.
- Collaborate with the marketing and sales team to come up with new creative ideas.
- Manage and grow our social media presence with the latest digital marketing trends and tools for continuously improving our marketing efforts.
- Monitor and analyze performance metrics from social media and email campaigns.
- Be an integral part of the auction charity efforts.
POSITION QUALIFICATIONS
COMPETENCIES
- Photography and Video editing is required. Proficient in Canva, Photoshop, Adobe Creative Suite (Illustrator, InDesign, Etc)
- Familiar with WordPress and behind the scenes web maintenance.
- Proven experience in digital marketing, social media management, and content creation
- Must be able to communicate with different departments to enrich our marketing materials and bolster employee engagement.
- Assist in other important marketing activities which may vary according to company needs.
Carolina Auto Auction is family Owned and Operated.