Vice President, Online Enrollment Strategy

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The Vice President of Online Enrollment Strategy (OES) leads the Online Enrollment Strategy team, providing comprehensive online program and enrollment advisory services to Carnegie’s client institutions. This role is responsible for the direct and indirect supervision of personnel, new product and service development, client delivery, and active participation in business development to deliver on sales and revenue goals. The VP-ES (OES) serves as a visible strategy leader at Carnegie, contributing across the company to the development and delivery of Carnegie’s online enrollment strategy services.

Duties and Responsibilities:

• Strategy, Leadership, and Innovation
• Lead subdivision strategically, informed by Online programmatic, Slate CRM, higher education enrollment and marketing for online, and cross-divisional product leveraging trends
• Contribute to the creation of and work to achieve agreed-upon goals
• Shepherd Carnegie-wide integration of subdivision’s people, products, and processes
• Drive innovation for new products and opportunities, with particular emphasis on client and industry feedback
• Sales and Revenue Oversight
• Monitor sales activity and revenue generation proactively
• Lead custom scoping and project-based revenue allocation conversations
• Own the providing of recommendations for offerings, including pricing
• Online Enrollment Management Strategy, Data Analysis, and Storytelling
• Advise on regular project execution strategy for those in the subdivision
• Provide strategic direction in team delivery of ongoing recommendations and insights through data analysis and storytelling
• Maintain a small portfolio of two to five online enrollment strategy partners
• Supervisory Responsibilities
• Supervise subdivision senior leaders, providing constructive and timely performance evaluations
• Manage staffing and workflow, including individual and team bandwidth/resourcing potential
• Structure subdivision to evolve and scale in conjunction with growth
  

Knowledge/Skills/Abilities:

• Leadership, management, and interpersonal skills, including ability to inspire confidence in C- and V-level executives and team members
• Excellent strategic thinking, communication, and organizational skills, including vision planning, attention to detail, multitasking, prioritization, and decision-making
• Deep expertise and proven track record in higher education enrollment management and admissions, including the development of online enrollment and media strategies to benefit institutions or clients
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods
  
  

Credentials and Experience:

• Bachelor’s degree in related field
• Master’s degree in higher education administration or a related field (preferred)
• Minimum of 15 years experience in enrollment, admissions, strategic communications, or some combination at an institution of higher education or higher education agency, or within a related industry
• Minimum of 8 years experience working in higher education with Student Information Systems (SIS), Customer-Relationship Management (CRM) tools, or other relational database systems
• Proven results in leading enrollment, admission, and online-specific projects and interdisciplinary teams with demonstrated success
  
  

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

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No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.