Marketing Manager, Paid Media & Events

Description

Marketing Manager, Paid Media & Events

Location: Fully Remote, with regular travel

Reports To: Marketing Operations Director

Compensation & Benefits: Salary range commensurate with experience bonus eligibility

What We Seek

We’re looking for a rising star in marketing who’s ready to play a hands-on role in bringing the Carnegie Learning brand and products to life across both digital and in-person experiences. As our Manager, Paid Media & Events, you’ll sit at the intersection of two of our most powerful marketing engines - our digital paid media program and our live event presence - ensuring they work together to tell a cohesive, inspiring story about how Carnegie Learning helps teachers unlock grade-level learning for every student.

In this role, you’ll manage our paid media agency while leading the execution of events and trade shows. You’ll collaborate closely with a fast-moving, supportive marketing team that values curiosity, creativity, and continuous learning. And along the way, you’ll be mentored by experienced marketing leaders who are invested in helping you grow your skills and your career.

This is a unique opportunity to stretch across two dynamic marketing disciplines. The role will challenge you to think strategically, execute with precision, and balance competing priorities — but you’ll emerge with deep expertise in both, a visible impact on our brand’s success, and the trust, respect, and appreciation of the entire team.

What Your Day Will Look Like

Paid Media Management (Approx. 50%)

• Manage Carnegie Learning’s paid media agency, ensuring campaigns across SEM, display, paid social, and other channels are executed on time, on budget, and deliver on brand & business goals.
• Manage our influencer program end-to-end, including research and vetting, outreach and relationship building, creative brief and contract development, campaign budgeting, and ongoing communication to ensure authentic, high-impact partnerships.
• Coordinate the paid media budget, including forecasting, spend tracking, and performance reporting.
• Partner with the agency to ensure effective targeting, ad creative delivery, testing, and optimization.
• Collaborate with internal content, creative, and web teams to provide campaign assets and coordinate landing pages.
• Review performance data regularly, identifying insights to inform future campaigns.
• Report key metrics and learnings to marketing leadership.
• Stay current on digital advertising trends, audience targeting, attribution models, and performance analytics.
• Work in platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and HubSpot.

Event Management (Approx. 50%)

• Manage the planning and execution of 3-5 Carnegie Learning events and 3-5 major tradeshows each year.
• Oversee all event logistics including vendor coordination, shipping, registration, materials, and onsite support.
• Manage event budgets, timelines, and deliverables from start to finish.
• Coordinate with internal teams to ensure messaging, creative assets, and booth experiences align with brand standards.
• Provide onsite support for events (average 1-2 trips per quarter).
• Track event ROI and help compile post-event reports summarizing performance and insights.
• Ensure every event and tradeshow reflects the excellence and innovation that define Carnegie Learning.

What Should Be In Your Bookbag

• 3-5 years of marketing experience, with experience in both paid media and event execution - agency or corporate background welcome.
• Strong organizational skills with a proven ability to juggle multiple projects, vendors, and deadlines.
• Analytical mindset - comfortable reviewing data, tracking budgets, and reporting performance.
• Excellent communication and vendor management skills.
• Hands-on experience managing digital campaigns and familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and HubSpot (preferred, not required).
• Hands-on experience planning and managing events from start to finish — including preparing event materials, coordinating logistics, overseeing vendors, and providing onsite support to ensure every detail runs smoothly.
• Ability to travel regularly for event execution.
• A self-starter attitude with curiosity, creativity, and an eagerness to learn from experienced marketing leaders.
   

What Gives Us Purpose

Others teach what; we teach why. For over 25 years, Carnegie Learning has developed solutions that help students achieve Aha moments and set them up for long-term learning success. We’re driven to find new, better ways to support teachers and reach more students, so we put our leading cognitive science research and real-world insights into solutions for how students think, learn, and do their best. This is a key part of our commitment to helping teachers spark student curiosity.  As a Carnegie Learning team member, you’ll work alongside a team of passionate individuals dedicated to making a real difference in the lives of students and educators. 

What We Provide 

• Holistic Wellbeing
  • An inclusive range of Health Insurance options
  • Short-Term and Long-Term Disability Insurance at no cost to you
• Fostering Joy
  • Flexible work arrangements with our Work From Anywhere Policy
  • Your Time, Your Way - paid time off that you can use as you see fit to recharge and nurture your personal life
• Empowering Parenthood 
  • Paid Parental Leave 
  • Reduced working hours on full pay for soon-to-be and new parents
  • Free access to CL products for employees and their children
• A Place for Connection
  • Quarterly Wellness Incentives
  • Monthly employee activities recognition program
  • 9 Employee Resource Groups

What We Believe

We celebrate the unique attributes, characteristics, and perspectives that define each person's individuality. This fusion of perspectives enriches our collective knowledge, fosters innovation, and empowers us all. Together, we can collectively and more effectively address issues that face our business and industry. 

If our commitment to building an inclusive workplace resonates with you, we invite you to join our mission and welcome you to apply with us. Carnegie Learning is an Equal Opportunity Employer, including veterans and individuals with disabilities.

Qualifications

Salary : $70,000 - $80,000