What are the responsibilities and job description for the Manager of Product Marketing - Liquid Products position at Caris Life Sciences?
At Caris, we understand that cancer is an ugly word—a word no one wants to hear, but one that connects us all. That’s why we’re not just transforming cancer care—we’re changing lives.
We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: “What would I do if this patient were my mom?” That question drives everything we do.
But our mission doesn’t stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.
Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.
Position Summary
The Manager of Product Marketing - Liquid Products will be responsible for developing and executing strategic marketing initiatives to support the launch and growth of this innovative oncology diagnostic. This role will partner cross-functionally with product development, medical affairs, sales and market access to drive brand awareness, physician adoption and patient engagement. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring alignment with corporate strategy and compliance standards.
Job Responsibilities
Go to Market & Launch Planning:
This job description reflects management’s assignment of essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: “What would I do if this patient were my mom?” That question drives everything we do.
But our mission doesn’t stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.
Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.
Position Summary
The Manager of Product Marketing - Liquid Products will be responsible for developing and executing strategic marketing initiatives to support the launch and growth of this innovative oncology diagnostic. This role will partner cross-functionally with product development, medical affairs, sales and market access to drive brand awareness, physician adoption and patient engagement. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring alignment with corporate strategy and compliance standards.
Job Responsibilities
Go to Market & Launch Planning:
- Develop and execute go-to-to-market strategies for new and existing liquid products, including positioning, messaging and target segmentation.
- Prepare launch collateral, marketing materials, enable tools for sales and training.
- Drive adoption within the portfolio. Collaborate with local commercial/field teams to ensure uptake of liquid product offerings.
- Define and deliver on growth targets (volume, revenue) for the liquid product line.
- Equip sales teams with tools: playbooks, training, sales content, competitive battle cards.
- Participate in field meetings, customer presentations, ad boards, trade shows to support product awareness and adoption.
- Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.
- Apply data-driven insights to refine targeting, messaging, and resource allocation.
- Bachelor’s degree in Marketing, Life Sciences, or related field.
- 2-3 years of marketing experience in the life sciences industry, with 1-2 years in oncology diagnostics or molecular testing.
- Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
- Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
- Strong project management and cross-functional leadership skills in a fast-paced environment.
- Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.
- All job specific, safety, and compliance training are assigned based on the job functions associated with this employee.
- Excellent written, verbal, and presentation skills.
- This position requires periodic travel and some evenings, weekends and/or holidays.
- Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
- At times may be required to work weekends/holidays.
This job description reflects management’s assignment of essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
