Senior Manager Creator & Brand Partnerships

Description

About Cariloha

Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials.

With over 70 stores across 16 countries and a Certified B Corporation designation, Cariloha is committed to building a better, more sustainable future through innovation, quality, and responsible business practices.

Role Overview

This is not a traditional affiliate or partnerships role.

We're looking for a builder who can create culturally relevant collaborations, scale a high-performing creator and affiliate ecosystem, and turn content into a meaningful revenue channel.

You will own the intersection of:

• Creator relationships 
• Brand collaborations 
• Affiliate growth 
• UGC and viral content systems 
• Whitelisting and paid amplification 

You should be deeply connected, highly creative, and equally comfortable negotiating partnerships, briefing creators, jumping into a shoot, or launching a TikTok Live.

What You'll Own

1. Creator & Affiliate Ecosystem Growth

• Build and scale a best-in-class affiliate and creator network (influencers, publishers, ambassadors, and emerging creators) 
• Recruit high-potential creators with strong conversion and content upside-not just reach 
• Develop tiered programs (affiliate, ambassador, creator-in-residence, etc.) 
• Turn creators into long-term brand partners vs. one-off posts 
• Build a repeatable system for sourcing, onboarding, and activating creators at scale   

2. Cultural & Brand Partnerships (Collabs)

• Identify and execute high-impact brand collaborations (beauty, wellness, travel, lifestyle, hospitality, etc.) 
• Develop partnerships that generate: 
  • Revenue 
  • Earned media 
  • Viral/social moments 
• Lead end-to-end deal flow: sourcing ? pitching ? negotiation ? execution 
• Bring fresh, culturally relevant ideas that position Cariloha as a modern, conversation-driving brand 
• Build relationships with organizations (e.g., health, wellness, sustainability communities) to create meaningful campaigns 

3. UGC, Whitelisting & Performance Content

• Build a scalable UGC engine that feeds paid and organic channels 
• Source, brief, and direct creators for high-converting content 
• Partner closely with paid media to: 
  • Launch and scale whitelisted ads 
  • Identify winning creative and iterate quickly 
• Establish repeatable viral content formats across TikTok, Reels, and Shorts 
• Continuously test hooks, angles, and storytelling frameworks 

4. Campaign Partnerships & Cause Marketing

• Lead partnership campaigns with aligned organizations (e.g., wellness, skin health, sustainability) 
• Create integrated campaigns that combine: 
  • Creators 
  • Content 
  • Paid media 
  • Brand storytelling 
• Ensure campaigns deliver both brand equity and measurable business results 

5. Creator Commerce & Live Content

• Support and help scale TikTok Lives and social commerce initiatives 
• Collaborate on production shoots, creator trips, and content days 
• Help concept, cast, and execute high-performing live and shoppable content 
• Stay hands-on in execution-not just strategy 

6. Cross-Functional Leadership

• Partner closely with: 
  • Creative 
  • Paid Media 
  • E-commerce 
  • Product/Marketing 
• Help shape campaign briefs and ensure creators are integrated from the start-not as an afterthought 
• Manage agencies, freelancers, and production partners as needed 

Success in This Role Looks Like

• A scaled, high-performing creator affiliate ecosystem driving meaningful revenue 
• Consistent pipeline of viral, high-performing UGC and paid creative 
• Breakthrough brand collaborations that generate buzz and sales 
• Strong creator relationships that turn into repeat partnerships and brand advocates 
• Measurable growth in creator-driven revenue, CAC efficiency, and content output 

Requirements

Who You Are

• 5 years in creator partnerships, influencer marketing, brand collaborations, or creator commerce 
• Proven track record of building creator ecosystems or affiliate programs that drive revenue 
• Strong network of creators, agencies, and brand contacts 
• Deep understanding of what drives culture, virality, and consumer behavior today 
• Experience with UGC pipelines, whitelisting, and paid social creative 
• Comfortable being both strategic and highly hands-on 
• Strong negotiator with experience structuring partnership deals 
• Experience with TikTok, Instagram, YouTube, and emerging platforms 
• Highly organized, fast-moving, and execution-focused 
• Available to travel 30-40% of the time

Bonus Points

• Experience with TikTok Shop or live commerce 
• Background in DTC, beauty, wellness, or lifestyle brands 
• Experience launching collabs or limited-edition product partnerships

Compensation & Benefits

• Medical, dental, vision, and life insurance 
• 401(k) with company match 
• Paid time off (PTO) 
• Flexible work schedule and telecommuting opportunities 
• Gym membership options 
• Employee recognition programs, including monetary rewards and annual "Live Your Dream" awards 
• Generous employee product discounts and annual product giveaways 
• Company events, catered meals, and a fully stocked kitchen 
• Annual one-on-one financial consulting