What are the responsibilities and job description for the Product Strategist position at Careington?
For more than 45 years, Careington International has been a leader in the health and wellness benefits space. Since its founding in 1979, Careington has been delivering dental discount solutions as its core competency. Today, Careington has expanded to offer a growing portfolio of 150 health, wellness, lifestyle and virtual health products and services designed to deliver cost savings across a spectrum of life needs. Through its affiliated nationally licensed third-party administrator (TPA), Careington also delivers full-scale administrative services, including customer service, licensed enrollment, claims administration, individual and group billing, and more.
We are based in Frisco, TX and employ prospective candidates that are open to a Hybrid work environment, three days per week in the office, two from home. Minimal travel for this opportunity. If you are looking for a great company culture filled with rewarding career advancement opportunities, this is the place for you.
We are seeking a dynamic and highly knowledgeable Product Strategist to join our Vendor Management team. This role is ideal for someone who combines deep expertise in our product portfolio with strong communication and presentation skills. The Product Strategist will play a critical role in shaping product messaging, supporting go-to-market efforts, and partnering with the sales team to represent our products at industry conferences, client meetings, and broker engagements.
Key Responsibilities:
- Product Expertise & Strategy
- Develop and maintain a deep understanding of the full product portfolio, including features, benefits, competitive positioning, and market trends.
- Collaborate with product development, marketing, and sales to align product strategy with market needs and company goals.
- Identify and recommend enhancements or positioning opportunities based on market feedback and competitive analysis.
- Sales Enablement & Client Engagement
- Act as a product expert and strategic advisor to the sales team.
- Partner with sales to prepare and deliver compelling pitches and product demonstrations tailored to client and broker needs.
- Provide real-time product expertise during client meetings, helping to address technical questions and align solutions with client needs.
- Conference & Event Support
- Attend industry conferences, trade shows, and client events alongside the sales team.
- Represent the company in discussions with prospective clients, partners, and brokers.
- Present product solutions and strategic value propositions to diverse audiences.
- Market Intelligence & Feedback
- Gather and synthesize insights from client interactions and industry events.
- Relay feedback to internal stakeholders to inform product development and roadmap prioritization.
- Monitor industry trends, competitor offerings, and emerging technologies.
Qualifications:
- Bachelor's degree in Business, Marketing, Product Management, or a related field preferred (MBA a plus).
- Experience in product strategy, product marketing, or a similar client-facing role.
- Proven expertise in complex product portfolios (industry-specific knowledge is a plus).
- Strong understanding of market dynamics, buyer personas, and competitive positioning.
- Excellent communication and presentation skills, with the ability to tailor messaging to different audiences.
- Experience working cross-functionally with product, sales, marketing, and customer success teams.
- Willingness to travel for conferences, client meetings, and other sales engagements (up to 25%).
Preferred Attributes:
- Strategic thinker with a hands-on, collaborative approach with a passion for solving customer problems and driving business growth.
- Confident in high-stakes, client-facing environments.
- Comfortable interpreting data and market feedback to drive decisions.
- Passionate about bridging the gap between product innovation and market success.