Demo

Senior Director of Marketing

CareersInFood.com
Irving, TX Full Time
POSTED ON 12/12/2025 CLOSED ON 1/29/2026

What are the responsibilities and job description for the Senior Director of Marketing position at CareersInFood.com?

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas’ English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann’s or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!


More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.


#LI-SO1


Come join the largest baking company in the world and our family of 20,000 associates nationwide!


Top Reasons to Work at Bimbo Bakeries USA:


Salary Range: $176,300-$246,800


Annual Bonus Eligibility


Comprehensive Benefits Package


Paid Time Off


401k & Company Match



Position Summary:


The Senior Director of Marketing, Chief of Staffplays a critical role in supporting the CMO’s vision for the BBU marketing organization.This individual, in coordination with senior cross-functional leaders, will develop a long-term strategic planning process and implement key initiatives related to annual and long-term planning, marketing capabilities and portfolio activities as well as budget oversight for the entire marketing organization. Incumbent will ensure thetimelyandaccuratecompletion of multiple projects/strategic initiatives occurring simultaneously. Strengths in brand strategy and execution, creative problem-solving and strategic collaboration are key as is the ability toleveragefiscal resources, personneltalentsand technology to implement solutions.



Key Job Responsibilities:


  • Develop and implement a framework & cadence for multi-year brand plan strategies.
  • Support the marketing organization in the roll-out of a strategic planning framework
  • Work with the global marketing team to build marketing capabilities within our team.
  • Gather, analyze, and synthesize datatogenerate insights for the development of portfolio strategy.
  • Lead the development of strategic and creative presentations for senior leadership audiences in support of the CMO.
  • Manage agency partner relationships.
  • Lead work streams and collaborate with creative agencies, co-pack team,manufacturingand finance. Deliverables include business models, financial analysis, internalsynthesis& communicationdocuments, etc.
  • Proactively scan the marketplace and industry for areas of competitive improvementsuch asinnovation trends, and marketing.



Key Behavioral Competencies:


  • Experience inleading cross-functional teams to results.
  • Comfortable working both independently and as part of a team.
  • Ability to manage multiple projects, adjust priorities as needed, and meet deadlines.
  • Ability to influence across the organization at multiple levels.
  • Excellent written, oral, and formal communication skills.



LeadershipCompetencies:


  • Situational Adaptability: Adapts approach and attitude in real time according to the changing demands of different situations.
  • Manages Ambiguity: Operations effectively, even when things are not certain, or the way forward is not clear.
  • Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve itsobjectives.
  • Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action.
  • Ensures Accountability: Holds self and others accountable to meet commitments.
  • Challenges and Aligns: Challenges Grupo Bimbo to get better results aligned with the Business Plan.
  • Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
  • Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies.


Education and Work History:


  • Bachelor’s Degreerequired. MBA Preferred.
  • A minimum of 10 years’ experience in relatedfield(CPG Marketing, Brand Management, Innovation, Management Consulting).



Physical Demands:


The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.



Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Salary : $176,300 - $246,800

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Director of Marketing?

Sign up to receive alerts about other jobs on the Senior Director of Marketing career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$249,151 - $341,218
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$249,151 - $341,218
This job has expired.
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at CareersInFood.com

  • CareersInFood.com Mebane, NC
  • At Ferraro Foods, our Business Development Managers do more than grow accounts. They open doors, build strategic relationships, and drive new business acro... more
  • 1 Day Ago

  • CareersInFood.com Bentonville, AR
  • Are you the person in the room that Walmart actually calls back? At Next Phase Enterprises, we don't just sell — we build. Backed by 40 brand partners, an ... more
  • 2 Days Ago

  • CareersInFood.com Croswell, MI
  • Job Summary The Safety Supervisor is responsible for planning, implementing and overseeing employee safety at work. This individual will work closely with ... more
  • 2 Days Ago

  • CareersInFood.com Sebewaing, MI
  • JOB SUMMARY The Food Safety and Quality Assurance Coordinator (FSQA Coordinator) will act as the Preventive Controls Qualified Individual (PCQI) for Human ... more
  • 2 Days Ago


Not the job you're looking for? Here are some other Senior Director of Marketing jobs in the Irving, TX area that may be a better fit.

  • Bimbo Bakeries USA Irving, TX
  • Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marine... more
  • 8 Days Ago

  • Match Group Dallas, TX
  • Match Group is seeking a Senior Director of Brand Marketing to work closely with the CMO and build brand strategy and growth for our portfolio of Affinity ... more
  • 14 Days Ago

AI Assistant is available now!

Feel free to start your new journey!