Brand Manager, Goldfish Brand-Building Strategy

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Join The Campbell's Company as a Brand Manager supporting our Goldfish business. We are seeking a visionary and dynamic individual to take Goldfish brand strategy to the next level.

As a key player on the Goldfish brand team, you will be at the forefront of shaping our brand's path to future growth. Your creativity and strategic prowess will be put to the test as you craft compelling marketing briefs that inspire breakthrough consumer marketing and drive our sales and share to unprecedented heights.

You will:

• Own and develop communications briefs that align strategic business objectives with consumer activations and closely partner with integrated marketing partners to execute
• Immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to drive demand in a fiercely competitive landscape
• Collaborate with cross-functional teams to build annual operating plans that drive category leading growth and captivate audiences with storytelling that resonates with our diverse stakeholders
• Lead the next phase of an established and thriving limited edition strategy for the Goldfish brand that drives brand awareness and grows the total portfolio

As a Brand Manager, you will thrive in a dynamic, fast-paced environment, where no two days are the same. Your passion for the snack industry and your ability to navigate complexity will be the driving force behind elevating our beloved Goldfish brand to new heights of success.

If you're ready to leave an indelible mark on the snack industry and contribute to a legacy of Connecting people through the food they love, join us at The Campbell's Company and take the leap into an exciting future with our comforting and playful Goldfish brand!

What you will do...

• Create Insight-led Brand Building Strategy: Develop a deep understanding of macro trends, consumer and shopper insights, and the competitive landscape to create strategies to grow the brand and the category. Partner with consumer and shopper insights to inform foundational brand documents, address strategic knowledge gaps and create learning plans that inform marketing plans.
• Develop Integrated Marketing Objectives: Effectively collaborate with integrated marketing partners to own and develop communications briefs that align strategic business objectives with consumer activations and advertising across various channels, including social media, digital platforms, traditional media, PR, shopper marketing, and omnichannel/ecommerce platforms.
• AOP Strategy and Story Development Leadership: Lead the creation of the annual operating plan in close partnership with the Goldfish marketing & cross-functional team, building an inspiring story to share with our field sales counterparts.
• Build Next Gen Limited Edition Strategy: Create the future concept and product pipeline for best-in-class Goldfish limited edition offerings that bring attention to the brand, advance our brand ambition, and drive volume to the core. Lead cross-functional teams through the stages of concept development, stage gating, and commercialization.
• Set & Manage Brand Budget: Build and manage the advertising and commercial (A&C) budget that supports business and brand goals, tracking and making strategic recommendations for how to maximize the return on each dollar invested in the brand.
• Cross-Functional Collaboration: Collaborate with insights, integrated marketing, R&D, sales, finance, supply chain, and other teams to ensure successful execution of plans. Develop compelling sell-in stories and materials to engage key stakeholders.
• Team Management and Development: Manage and develop a Sr. Associate Brand Manager. Support team members across different categories or marketing projects when necessary.

Who will you work with...

• Goldfish Brand Team
• Consumer Insights
• Integrated Marketing
• Manage one Senior Associate Brand Manager

What you will bring to the table... (Must Have)

• Bachelor's Degree Required
• Minimum 5 years relevant experience in CPG (Consumer Packaged Goods)
• Excellent analytical skills and business/financial acumen
• Forward-thinking, results driven mindset
• Experience with IRI, Unify, Nielsen & SPINS
• Consumer curiosity, paired with strategic acumen to build stories and plans for the future of this brand

It would be great if you have... (Nice to Have)

• MBA preferred
• Food CPG experience a plus

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$137,000-$197,000

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.