What are the responsibilities and job description for the Data and Analytics Specialist II position at Careers Integrated Resources Inc?
Job Title: Data and Analytics Specialist II
Job Location: Cambridge, MA/Hybrid - 2 days in office
Duration: 6 Months (possibility of extension)
Shift: 1st Shift
Payrate: $62.29/hr. on w2
Core Duties and Responsibilities:
Data management and development of business intelligence reporting:
- Ability to absorb and logically structure information into analytical deliverables with established frameworks and tools.
- Gather requirements, design, and create reports to automate manual processes.
- Maintain the translation table for media to determine whether we have contacted or engaged with an individual.
- Review publisher data that has been loaded monthly, and maintain publisher status documentation.
Leveraging Adobe Analytics to deliver actionable and comprehensive insights:
- Measure the impact of paid media on the website and present key findings.
- Prepare monthly report on account registrations by the Adobe CID for PHM, and provide recommendations to improve account registrations.
Optimize digital paid media across display, email, paid search, and social:
- Extracting paid media data from a variety of sources, manipulating, and analyzing using quantitative and visualization tools.
- Responsible for populating omnichannel marketing report that provides holistic view on brands performance.
- Review the Media QBR to validate numbers are accurate, and point out discrepancies in insights.
Required Experience:
- 3 years in a business intelligence role.
- Candidate with prior work experience in digital analytics role is strongly referred.
- Consulting, analytics, or digital agency background.
- Experience using industry-standard business intelligence tools to formulate metrics, create data quality management assessments and tools to perform ad hoc data inquiries.
- High-level attention to detail.
Preferred Skills and Qualifications:
- Preference for candidate with prior work experience in a digital marketing analytics.
- Experience with the Adobe Marketing Suite or Google Analytics.
- Expertise with SQL (Snowflake preferred).
- Expertise with Business Intelligence tools: Power BI, Tableau, or Qlik Sense.
- Knowledge of and proficiency with digital marketing channels outside of website (i.e. social, search, paid media).
- Biotech/pharma experience helpful.
- Strong analytical and quantitative skillset.
Salary : $62