What are the responsibilities and job description for the Lifecycle Marketing Manager position at Care Access?
About Care AccessCare Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly into communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.To learn more about Care Access, visit www.CareAccess.com.How This Role Makes a DifferenceThe Lifecycle Marketing Manager will lead the development and execution of engagement and retention of our patients through our health screenings and studies. The role will be responsible for optimizing the patient journey to improve engagement rates at each step of the process and build automation to support it. How You'll Make An ImpactLifecycle Strategy Development Design, implement, and optimize marketing strategies that span the entire customer journey—from onboarding to retention and re-engagement. Segmentation & Targeting Build patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates Retention Create and implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more. Automation & Technology Work with development and analytics teams to further build out our marketing automation. Assist with additional project planning as neededContinuous A/B testing on email and SMS marketing The Expertise RequiredProficiency with marketing automation tools (e.g., Segment, Customer.io). Strong understanding of email marketing best practices and automation workflows. Strong organizational and multitasking skills. Ability to think strategically and execute tactically. Excellent communication and collaboration skills. Certifications/Licenses, Education, and Experience:Bachelor's degree in marketing or a related field 3 years of experience in lifecycle marketing, email marketing, or customer engagement Experience with customer segmentation, journey mapping, and building marketing automation How We Work TogetherLocation: Remote within the United States. This role requires 100% of work to be performed in a remote office environment.Travel: This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.Physical demands associated with this position Include: The ability to use keyboards and other computer equipment.Benefits & PerksPaid Time Off (PTO) and Company Paid Holidays100% Employer paid medical, dental, and vision insurance plan optionsHealth Savings Account and Flexible Spending AccountsBi-weekly HSA employer contributionCompany paid Short-Term Disability and Long-Term Disability401(k) Retirement Plan, with Company Match Diversity & InclusionWe work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.Care Access is unable to sponsor work visas at this time.If you need an accommodation to apply for a role with Care Access, please reach out to: TalentAcquisition@careaccess.com