What are the responsibilities and job description for the Head of Digital Experience & Conversion Rate position at Cardone Training Technologies, Inc.?
We are seeking a Head of Digital Experience & Conversion Rate Optimization (CRO) to own the strategy, execution, and evolution of our digital user experience across all web properties. This role will lead ongoing CRO initiatives, oversee website and landing page development, and champion a data-driven approach to improving customer journeys that increase engagement, lead generation, and conversion performance.
This leader will collaborate cross-functionally with engineering, digital marketing, creative/design and sales teams to deliver seamless, high-performing digital experiences that reflect the Cardone brand. You will guide a small but growing team focused on user experience - bringing process, rigor, and innovation to how we optimize and scale digital performance.
This leader is part strategist, part product manager, and part performance marketer - someone who thrives at the intersection of user experience and measurable business growth. You will champion a culture of experimentation and insight to guide decision-making and deliver frictionless, high-performing user experiences. The ideal candidate will also help CTTI evolve toward personalized, AI-driven digital experiences, building the foundation for a smarter, more adaptive digital ecosystem that anticipates customer needs and accelerates results.
Key Responsibilities
This leader will collaborate cross-functionally with engineering, digital marketing, creative/design and sales teams to deliver seamless, high-performing digital experiences that reflect the Cardone brand. You will guide a small but growing team focused on user experience - bringing process, rigor, and innovation to how we optimize and scale digital performance.
This leader is part strategist, part product manager, and part performance marketer - someone who thrives at the intersection of user experience and measurable business growth. You will champion a culture of experimentation and insight to guide decision-making and deliver frictionless, high-performing user experiences. The ideal candidate will also help CTTI evolve toward personalized, AI-driven digital experiences, building the foundation for a smarter, more adaptive digital ecosystem that anticipates customer needs and accelerates results.
Key Responsibilities
- Lead the digital experience and CRO strategy across all CTTI web properties, from awareness through conversion.
- Partner with analytics and data teams to define KPIs, design experiments, interpret test data, and apply statistical rigor to all A/B and multivariate testing.
- Design and execute a structured experimentation program, including hypothesis development, test design, execution, and post-test analysis.
- Collaborate cross-functionally with marketing, engineering, design, creative, and analytics teams to optimize site experience and funnel performance.
- Oversee the design and build of landing pages and digital experiences, ensuring brand alignment, usability, and conversion best practices.
- Develop the roadmap for personalization and AI-driven digital experiences, working closely with data, technology, and marketing teams to pilot and scale new capabilities.
- Own information architecture and UX standards to improve discoverability, engagement, and conversion.
- Manage and mentor a growing team focused on CRO execution, web optimization, and user experience design.
- Translate insights into strategy, communicating test results and recommendations to senior leadership in clear, actionable terms.
- Stay ahead of emerging trends in digital analytics, experimentation, personalization, and AI-powered experience design.
- 7 years of experience in user experience, CRO, product management, or related fields.
- At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment.
- Ability to develop and communicate wireframes, page flows, and functional specifications to guide design and development.
- Strong expertise in A/B testing, data analysis, and experimental design, with a solid understanding of statistical significance and data interpretation.
- Proven success improving conversion rates and lead performance across complex digital ecosystems.
- Experience managing website builds, UX improvements, and technology integrations in partnership with engineering and marketing teams.
- Familiarity with leading CRO and analytics tools (Google Analytics, GA4, Optimizely, Hotjar, Google Optimize, etc.).
- Excellent communication and leadership skills, with the ability to translate complex insights into clear business recommendations.
- Experience leading or contributing to personalization initiatives and comfort working with emerging AI tools and technologies for web optimization.
- Skilled at mentoring teams and building scalable optimization processes.
- A mix of strategic vision and hands-on execution - comfortable operating at both levels in a fast-paced, entrepreneurial environment.
- Experience with ClickFunnels, HighLevel, or similar page-building platforms preferred.
- Background in lead generation and/or eCommerce preferred.