Sr. Copywriting Manager

Overview:

At Cardone Training Technologies, Inc. (CTTI), we are on a mission to become the world’s most influential force in business growth and wealth creation, empowering individuals and companies everywhere to achieve massive success and financial freedom. Through high-impact training, coaching, tools, and resources, we help everyone from aspiring entrepreneurs to Fortune 500 enterprises turn ambition into measurable results.

We are seeking a Copy Chief / Senior Manager, Copywriting to lead the development and execution of all written communication across marketing, advertising, and brand platforms. Reporting directly to the Creative Director, this role will elevate our brand voice, drive performance through exceptional copy, and inspire a team of writers to deliver work that converts, inspires, and aligns with CTTI’s mission.

The ideal candidate blends agency-level storytelling craft with direct response discipline - someone who can concept a world-class brand campaign in the morning and write a high-converting email or landing page in the afternoon. You bring a deep understanding of both brand-building and performance marketing, a strong editorial instinct, and a proven ability to lead writers in fast-paced, high-growth environments.

You’ll Thrive Here If:

• Think like a marketer and write like a storyteller.
• Love building and mentoring a high-performing creative team.
• Balance creativity with conversion and elevate the quality of every deliverable.
• Move fast, stay positive, and see opportunity where others see obstacles.
• Believe in helping people win because that is what we do.

Key Responsibilities:

• Lead and manage the copywriting function across all creative projects, including email, video, web, organic social, paid media and more.
• Define, document, and evolve CTTI’s brand voice and messaging strategy to ensure consistency across all business lines and audience segments.
• Partner with design, video, and marketing strategy teams to create integrated, high-performing campaigns that drive measurable growth.
• Lead, manage, and mentor a team of 2-3 copywriters, ensuring excellence in storytelling, clarity, and conversion-focused writing.
• Review and edit all major copy outputs for tone, accuracy, and alignment with brand and business objectives.
• Collaborate with Marketing, Events, and Sales teams to translate strategic briefs into compelling narratives and campaign messaging.
• Oversee the testing and optimization of copy across paid and organic channels, applying insights to continuously improve performance.
• Support the Creative Director in developing big ideas and campaign concepts that span brand, digital, and experiential channels.
• Create and maintain copy standards, templates, and processes that support creative quality and operational efficiency.
• Stay ahead of trends in marketing language, consumer psychology, and emerging content formats to keep the brand voice fresh and effective.

Qualifications:

• 7 years of professional copywriting experience, with at least 2 years in a leadership or management capacity preferred.
• Experience managing and developing a small creative team, including coaching, performance feedback, and team growth planning.
• Agency or hybrid (agency and in-house) background strongly preferred.
• Proven success in both brand storytelling and direct response marketing across digital ads, email, landing pages, and long-form content.
• Exceptional writing, editing, and conceptual thinking skills with a sharp eye for narrative flow and emotional impact.
• Strong understanding of marketing funnels, conversion copy principles, and performance analytics.
• Experience collaborating with creative, design, and strategy teams in a high-volume environment.
• Highly organized, adaptable, and capable of balancing multiple projects and priorities under tight timelines.
• Experience in lead generation, education, coaching, business training, or financial services industries preferred.