Product Marketing Manager

Since 2018, Cardo AI has empowered banks, trustees, and investors with a platform that optimizes portfolios, streamlines transactions, and unlocks new growth opportunities across Private Credit and Asset-Based Finance (ABF). With over $40B in assets under management, our mission is to expand the ABF market beyond $40T by building a future grounded in speed, confidence, and innovation.

By combining automated workflows, comprehensive data, and AI-driven insights, Cardo AI turns complexity into opportunity. Leading institutions including Encina, Blackstone, and others trust Cardo AI to power their private credit and ABF strategies.

We recently closed a funding round co-led by Blackstone and FinTop Capital to accelerate our mission and make Private Credit and ABF markets more accessible and scalable.

We’re hiring a Product Marketing Manager (ABF) to lead product marketing strategy and execution with a strong focus on Asset-Based Finance and Private Credit. This is a senior, high-impact role requiring autonomy, ownership, and deep market expertise.

You will lead end-to-end product marketing from positioning and messaging to go-to-market execution while also supporting events and general marketing collateral as part of a broader demand-generation strategy.

Joining Cardo AI is more than a job — it’s an opportunity to shape how the future of Private Credit and ABF is presented to the market.

Two primary differentiators for this role:

You will own and evolve Cardo AI’s product positioning and messaging, establishing the company as a trusted, category-defining platform in ABF and private credit.

You will use deep ABF market knowledge to design GTM strategies, content, and enablement that resonate with institutional decision-makers.

• 5–10 years of experience in product marketing or marketing within ABF, private credit, structured finance, private equity, or capital markets
  

• Direct, hands-on ABF experience is required
  

• Proven experience launching complex or technical financial products
  

• Strong understanding of institutional client needs in ABF and private credit
  

• Demonstrated success in positioning, messaging, and go-to-market strategy
  

• Strong analytical skills with experience measuring product marketing impact
  

• Exceptional communication skills and comfort engaging with senior stakeholders
  
  

• Define and own product positioning, value propositions, and messaging for ABF and private credit solutions
  

• Lead go-to-market planning for new product launches and feature releases
  

• Establish product marketing KPIs and performance benchmarks
  

• Translate complex ABF workflows and data into clear, compelling client-facing narratives
  

• Partner with Product, Sales, and Client Integration to align messaging with client needs and revenue goals
  

• Support Cardo AI’s presence at ABF, private credit, and structured finance conferences and industry events
  

• Develop event content, speaking materials, and executive briefings
  

• Create and maintain sales enablement materials, including pitch decks, product briefs, FAQs, and competitive positioning
  

• Support marketing campaigns and collateral development that align with product positioning and GTM strategy
  

• Design and execute integrated GTM initiatives targeting ABF-focused institutional clients
  

• Analyze performance, pipeline contribution, and adoption to optimize messaging and strategy
  

• Use insights to continuously refine positioning and GTM execution
  
  

• Autonomy & Influence: Own how Cardo AI’s ABF products are positioned and launched
  

• Growth & Learning: Mentorship, professional development, and leadership opportunities
  

• Work-Life Balance: Remote-first role (US) aligned to Eastern Time
  

• Challenging Problems: Market complex, evolving ABF and private credit products
  

• Culture of Care: Collaborative, transparent, customer-first environment
  
  

• Competitive pay range based on experience and ABF expertise
  

• Comprehensive healthcare, dental, and vision coverage
  

• Retirement plan with competitive long-term savings options
  

• Generous paid time off
  

• Collaborative culture that values ownership, clarity, and execution