What are the responsibilities and job description for the Automotive Internet Director position at Cardinale Automotive Group?
CardinaleWay Hyundai Corona is looking for an experienced and motivated Automotive Sales Internet Director, who will lead the dealership's Digital Sales Department, focusing on converting online inquiries into showroom traffic and vehicle sales.
What We Offer
- Health, Dental, and Vision offered after 90 days
- Each year we look to provide the very best insurance we can offer.
- 401k provided by Empower
- Ancillary insurance provided by Allstate
- FSA offered.
- Life Insurance provided for and paid by Cardinale Automotive Group.
Key Responsibilities
Department Leadership: Recruit, train, and motivate the Internet Sales teams to meet or exceed monthly lead response, appointment, and sales goals.
Lead Management: Oversee the flow of leads from all digital sources—including the dealership website, OEM leads, and third-party platforms—ensuring response times typically within 10–15 minutes.
CRM Oversight: Manage the Customer Relationship Management (CRM) system (e.g., DealerSocket) to track every customer interaction and enforce strict follow-up processes.
Strategy & Marketing: Collaborate with marketing vendors to optimize digital advertising, and the dealership's online presence to improve lead quality and volume.
Performance Analysis: Monitor and report on key performance indicators (KPIs) such as appointment set rates, show rates, and closing ratios.
Sales Closing: Assist sales managers and representatives in the showroom or via digital retailing tools to finalize deals with internet-sourced customers.
Qualifications & Skills
Experience: Requires 3 years of experience in automotive internet/sales management or BDC management.
Leadership: Proven ability to hold a team accountable for metrics while maintaining high customer satisfaction (CSI) scores.
- Technical Proficiency: Deep understanding of lead management software, inventory management tools, and digital marketing funnels.
Communication: Strong verbal and written skills for negotiating deals via phone, text, and email.
Clean Driving record and valid driver's license.
Cardinale Automotive Group is a world-class organization of happy employees. Relationships are the foundation of our success. With every vehicle sold, every automobile serviced, every customer interaction and every new hire brought onboard – we strive to create outstanding and long-lasting relationships. This means listening, caring, and understanding. After forty years of success, we're proud to call ourselves one of the nation's top-performing dealer groups.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.