What are the responsibilities and job description for the Associate Director, Comms Planning position at Carat?
Job Description
Our NY based Carat Team is looking to add an Associate Director, Planning to their team. We are a close knit and collaborative group. We get to support one of the largest tech companies in the world.
This is a remote role with a priority on New York based candidates.
As the Associate Director of Comms Planning, your role is a leadership role and a managerial one. Reporting to the Senior Director, Comms Planning, you will set the working style for the group, lead the strategic direction and is a marketing partner for your clients. You will develop 2 junior level team members. You are expected to be an expert on the clients' business and a leader on the daily client business and within the agency. Demonstrate a working knowledge of the media space, for digital and also traditional channels, and available media research.
Comms Planning:
Develop overall communications strategy for brand and assigned campaigns
Analyze consumer behavior, market trends and brand's objectives to best reach target audience
Accountable for media plan output, accuracy, and overall excellence
Work with activation department lead (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines
Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
Client & Internal/External Relationships:
Be the central contact across investment, strategy, analytics, and creative teams
Build trusting, collaborative relationships with clients at appropriate levels
Manage expectations of clients and deliverables
Grow business opportunities within current clients
Develop junior level members of the team for career growth
Our NY based Carat Team is looking to add an Associate Director, Planning to their team. We are a close knit and collaborative group. We get to support one of the largest tech companies in the world.
This is a remote role with a priority on New York based candidates.
As the Associate Director of Comms Planning, your role is a leadership role and a managerial one. Reporting to the Senior Director, Comms Planning, you will set the working style for the group, lead the strategic direction and is a marketing partner for your clients. You will develop 2 junior level team members. You are expected to be an expert on the clients' business and a leader on the daily client business and within the agency. Demonstrate a working knowledge of the media space, for digital and also traditional channels, and available media research.
Comms Planning:
Develop overall communications strategy for brand and assigned campaigns
Analyze consumer behavior, market trends and brand's objectives to best reach target audience
Accountable for media plan output, accuracy, and overall excellence
Work with activation department lead (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines
Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
Client & Internal/External Relationships:
Be the central contact across investment, strategy, analytics, and creative teams
Build trusting, collaborative relationships with clients at appropriate levels
Manage expectations of clients and deliverables
Grow business opportunities within current clients
Develop junior level members of the team for career growth