Social Media Associate

JOB DESCRIPTION

YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY IN ORDER TO APPLY FOR THIS ROLE

Want to be part of growing a successful next generation fashion and consumer brand? Caraa creates elevated, functional bags designed for real life—from the city streets to weekend getaways. Mercado Famous brings the finest Spanish charcuterie to tables across the U.S., combining quality, tradition, and playful presentation. Together, we are building vibrant communities around products people love, and we’re looking for a social media creator who can help tell our story.

We are looking for a highly creative photography and video content creator with expert knowledge of graphic design to join our team to lead the content creation for our social media channels. You will be required to create original content, photography, video, and multimedia content to drive brand love, engagement, and revenue through our social channels. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one.

This role is a full-time hourly position job and requires you to be based out of New York City. Candidates must submit portfolio of content created together with the application.

REQUIREMENTS

Who you are:

You are a creative storyteller with an eye for trends, a knack for producing scroll-stopping social content, and experience managing influencer partnerships. Energetic, collaborative, and results-driven, you thrive in a fast-paced environment where you can move quickly from concept to execution. You know how to build authentic engagement, create content that resonates, and manage multiple brand voices with ease.

What you'll do:

Content Creation & Social Strategy

• Concept, shoot, and edit original social-first content for Instagram, TikTok, and other emerging platforms.
• React to trends in real time, leveraging cultural moments to create engaging content.
• Build light social graphics and overlays to accompany content (Photoshop, Canva, or similar).
• Support and manage posting schedules, ensure content is aligned with marketing calendars, and maintain consistent brand voice across platforms.

Influencer Management

• Source, vet, and manage influencer partnerships for both brands.
• Build and maintain workflows in platforms like GRIN, ensuring campaigns run smoothly from prospecting to activation.
• Track influencer deliverables, performance, and engagement metrics.
• Identify new opportunities for collaborations and community-driven content to grow brand visibility.

Analytics & Reporting

• Monitor social media and influencer performance metrics, reporting insights to leadership.
• Test and optimize content types, formats, and posting strategies to maximize engagement and reach.
• Stay ahead of social media trends, platform updates, and emerging tools to keep both brands culturally relevant.

Cross-Functional Collaboration

• Work closely with marketing, creative, and product teams to bring campaigns to life.
• Attend photoshoots, events, and in-office content captures to produce high-quality, on-brand social media coverage.
• Assist founders with personal social content when needed, maintaining a voice that complements brand storytelling.

What You’ll Need

• 3–5 years of experience in social media content creation, community management, and influencer relations.
• Familiarity with Adobe Suite (Photoshop, Illustrator, inDesign, Premiere Pro), and social media management platforms.
• Strong storytelling skills, with experience conceptualizing and producing content for multiple brands or accounts.
• Excellent communication, organization, and project management skills.
• Ability to work in NYC office Monday through Friday.

We’d Love to See

• Experience in fashion, lifestyle, or consumer brands.
• Hands-on influencer management experience, including campaign tracking and reporting.
• Strong eye for visual storytelling and trend awareness.
• Experience building influencer and social workflows (e.g., GRIN or similar platforms).

Benefits

• Competitive monthly compensation depending on the experience and seniority of the candidate
• Discounts to all Caraa collection
• Invitation to exclusive CARAA social outings & sales events

ABOUT CARAA

We are a New York City-based sport bag and accessory company founded in 2015 by CFDA award-winning designer Carmen Chen Wu and Aaron Luo to re-imagine handbags for modern life. With backgrounds in design and global supply chain, Carmen and Aaron merged their respective expertise in form and function to create Car aa.

Our ethos is simple: to create well-made, versatile, and smart designs that can transition from street to fitness studio, business meeting to dinner, and everywhere in between. The result is the perfect set of hybrid accessories that strike balance between fashion, craftsmanship, and functionalities.

ABOUT MERCADO FAMOUS

Created by 2 serial entrepreneurs in digital commerce and the founders of Caraa, Mercado Famous is sharing the best-kept secrets of Spain with the whole world.

Mercado Famous offers the best quality meat from ecological farms that have been using natural ingredients and humane practices on the Iberian Peninsula for decades. With our backgrounds in sourcing and supply chains, we are able to procure Spain’s best pasture-raised charcuterie at prices that make it an everyday luxury.

Launched in 2022, we have been featured by Bon Appetit, The New York Times, The Wall Street Journal and the Quality Edit within the first 3 months of the launch, featuring our premium quality and unique taste. Our goal is to change the narrative around Spanish charcuterie. Through accessible pricing, we aspire to introduce to the American consumer to a product that has been historically inaccessible for the masses in a modern, non-apologetic and democratic way.

We bring together a multi-talented team that thinks outside the box, and value diversity and inclusion. We welcome driven and smart individuals of all backgrounds and experiences to apply for this position.