What are the responsibilities and job description for the Social Media and Content Specialist position at Car Keys Express?
Job Title: Social Media and Content Specialist
Location: Louisville, KY (Hybrid)
Company Overview
Car Keys Express is a successful, fast-growing company specializing in automotive key replacement solutions for businesses and consumers based in Louisville, Kentucky. Over the past decade, Car Keys Express has undergone a national expansion, growing 10X and now employing more than 550 team members across North America.
As we continue to grow, we are investing in building a stronger, more dynamic social presence that reflects the innovation and scale of our brand.
Position Overview
Car Keys Express is seeking a Social Media Manager & Content Creator who doesn’t just manage accounts — you build brand momentum.
This is a hands-on, high-visibility role for someone who understands platforms natively, thinks in short-form video, and is excited to consistently appear on camera as the public-facing voice of a fast-growing national brand.
You will own social media strategy (organic and paid), create and publish content, appear on camera, engage with our audience, analyze performance, and continuously refine our brand voice across platforms. This role blends strategy, creativity, analytics, and personality.
Success in this role will be measured by growth in engagement, audience development, content performance, and contribution to brand awareness and lead generation.
Responsibilities/Deliverables
Strategy & Planning
In this role, you won’t just schedule posts behind a desk. You’ll be in the field, on camera, and at the center of shaping the public voice of a national automotive brand.
If you're energized by the idea of building a brand presence that feels human, sharp, and impossible to scroll past — we want to hear from you.
Please submit your resume, cover letter, and portfolio showcasing your social media strategy, video content, and on-camera work.
Location: Louisville, KY (Hybrid)
Company Overview
Car Keys Express is a successful, fast-growing company specializing in automotive key replacement solutions for businesses and consumers based in Louisville, Kentucky. Over the past decade, Car Keys Express has undergone a national expansion, growing 10X and now employing more than 550 team members across North America.
As we continue to grow, we are investing in building a stronger, more dynamic social presence that reflects the innovation and scale of our brand.
Position Overview
Car Keys Express is seeking a Social Media Manager & Content Creator who doesn’t just manage accounts — you build brand momentum.
This is a hands-on, high-visibility role for someone who understands platforms natively, thinks in short-form video, and is excited to consistently appear on camera as the public-facing voice of a fast-growing national brand.
You will own social media strategy (organic and paid), create and publish content, appear on camera, engage with our audience, analyze performance, and continuously refine our brand voice across platforms. This role blends strategy, creativity, analytics, and personality.
Success in this role will be measured by growth in engagement, audience development, content performance, and contribution to brand awareness and lead generation.
Responsibilities/Deliverables
Strategy & Planning
- Develop and execute organic social media strategy aligned with business goals
- Collaborate on paid social campaigns, contributing creative direction and performance insights
- Own and maintain a multi-month content calendar aligned with broader marketing initiatives
- Identify emerging platform trends and opportunities
- Generate creative content ideas aligned with brand voice and growth objectives
- Capture video and photography (in-office, field shoots, retail environments, etc.)
- Edit short-form vertical video optimized for each platform
- Serve as the on-camera personality and brand spokesperson across social channels
- Experiment, test, and refine creative approaches to maximize engagement
- Manage and grow priority company accounts across Facebook, Instagram, TikTok, LinkedIn, X, Threads, Reddit, and emerging platforms
- Engage with audiences through comments, messages, and community interaction
- Monitor brand mentions and support reputation management efforts
- Track, analyze, and report on performance metrics
- Translate data into actionable content improvements
- Optimize content based on engagement, retention, and growth trends
- Ensure all content aligns with brand, legal, and compliance standards
- Bachelor’s degree in Marketing, Communications, Journalism, or equivalent professional experience
- 2 years of experience managing social media for a brand or company
- Proven experience creating high-performing short-form video content
- Strong understanding of platform-specific best practices
- Comfortable and confident appearing on camera regularly
- Strong short-form video instincts (you know how to hook viewers in the first 3 seconds)
- Proficiency in short-form video editing tools (CapCut, Instagram Edits, or similar)
- Familiarity with paid social media advertising platforms (Meta, TikTok, etc.)
- Strategic thinker who balances creativity with performance metrics
- Self-starter with strong organizational skills
- Able to travel locally to the office, events, and filming locations as needed
- Reports to the Director of Marketing and Communications
- Experience serving as an on-camera brand personality or spokesperson
- Demonstrated success growing social channels for a consumer-facing brand
- Advanced video editing skills
- Familiarity with AI-assisted content creation tools
- Experience collaborating with performance marketing teams and interpreting campaign data
- Ability to build and manage long-term content strategies tied to broader brand initiatives
- Experience working with consumer brands and/or coordinating with external agencies
- Competitive salary commensurate with experience
- Opportunity for quarterly performance-based bonuses
- Comprehensive health, dental, and vision insurance plans
- Company-sponsored 401(k) retirement plan with employer match
- Paid vacation and holidays
- Opportunities for professional development and career advancement
- A supportive and inclusive work culture that values creativity, innovation, and collaboration
In this role, you won’t just schedule posts behind a desk. You’ll be in the field, on camera, and at the center of shaping the public voice of a national automotive brand.
If you're energized by the idea of building a brand presence that feels human, sharp, and impossible to scroll past — we want to hear from you.
Please submit your resume, cover letter, and portfolio showcasing your social media strategy, video content, and on-camera work.