Senior Product Marketing Manager

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management

.
About The Ro

leAs a Senior Product Marketing Manager for Incentive Compensation Management (ICM), you’ll play a critical role in driving revenue for our flagship product, from top of funnel marketing to customer retention. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead GTM strategy, positioning, messaging, and enablement for our most mature product and categor

y.
You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear val

ue.
Job Loca

tionThe candidate selected for this opportunity must reside near one of the following locati

ons:
Hybrid (in-office 3 days per

week)- Menlo Par

k, CA- Austi

n, TX

Remote- Ralei

gh, NC- Nashvil

le, TN- Toronto,

Canada
Responsib

• ilitiesProduct Launches & GTM Strategy: Own all ICM-related product launches—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate
• growth.Sales Enablement & Commercial Strategy: Equip sales with the right collateral, insights, and training to drive revenue for our ICM p
• roduct.Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for sales, product, and marketing
• teams.Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion stra
• tegies.Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing dir
• ection.Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal ve
• locity.Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and
• beyond.Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and custome

r base.
Requ

• irements5 years in B2B SaaS product marketing and 7–10 years of overall professional ex
• perienceExperience working closely with Product Management, Marketing a
• nd SalesDeep understanding of competitive intelligence and how to use it to differentiate and w
• in dealsExceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible m
• essagingTrack record of partnering with Sales and Marketing teams to drive pipeline and
• revenueData-driven mindset, with the ability to measure and iterate on
• successDriven, resourceful, and motivated to go the extra mile to help teams

succeed.
Core Com

• petenciesProven customer focus; history of building trusted relationships and leveraging voice-of-customer to inform product and GTM
• decisionsExceptional presentation and storytelling skills; effective across audiences and able to adapt in t
• he momentSound decision quality; blending data, judgment, and experience to make tim
• ely callsConsistent results orientation; meeting goals and maintaining a high bar for
• outcomesDisciplined organization and execution; ability to plan, prioritize, and orchestrate multiple workstreams and
• resourcesForward-looking strategic agility; continuously anticipating trends and shaping company