What are the responsibilities and job description for the Email & SMS Marketing Assistant position at Capitol Lighting?
Description
Make your future brighter by joining the Capitol Lighting team! We have been providing our customers with the best service, best experience, and the best variety in lighting brands since we opened our doors over 100 years ago.
We are looking for an Email & SMS Marketing Assistant to join our team. This role is responsible for supporting the delivery of premium digital customer experiences through the execution of high-quality email and SMS campaigns. Working in partnership with the Email & SMS Marketing Manager, this role owns the creative execution of campaign content—translating strategic direction into polished, Photoshop-driven email templates and concise, engaging SMS messaging. This is a fully remote position.
General Responsibilities
- Creative Execution: Build and stage 5 weekly email campaigns and 2 SMS campaigns within Klaviyo, ensuring 100% accuracy in links, tags, and design.
- Visual Design: Utilize Photoshop to create stunning email layouts. You will be responsible for taking raw brand lifestyle imagery and transforming it into cohesive, high-end email banners and assets.
- Flow Optimization: Revamp the creative look and feel of our automated flows (Welcome Series, Abandoned Cart, etc.) to ensure they align with the 1800-Lighting premium aesthetic.
- Copywriting: Draft engaging subject lines and urgency-driven SMS copy. You’ll start by executing provided briefs and eventually move into full ownership of the brand voice.
- Brand Testing: Build out new template variations for A/B testing as directed by the Email and SMS Marketing Manager to help us find the winning "look" for specific lighting categories.
- Asset Management: Coordinate with our brand partners’ imagery to ensure our promotions always feature the latest and most aspirational products.
- Ensure accuracy of content, links, product details, pricing, and promotions prior to deployment.
- Additional duties as required
Requirements
- Technical Proficiency: Deep familiarity with Klaviyo (lists, segments, and flow builder) and Google Suite.
- Design Mastery: High proficiency in Adobe Photoshop. You should understand how to design for "mobile-first" and create assets that load quickly without sacrificing quality.
- Lighting/Home Decor Aesthetic: An eye for interior design. You understand how to showcase a product where "vibes" and lighting temperature matter.
- Execution-Focused: You thrive on a "get it done" workflow. You can take a strategy brief and turn it into a ready-to-send campaign independently.
- Growth Potential: An interest in eventually learning the data/analytics side of 1800Lighting’s marketing engine.
EOE
Salary : $24 - $26