What are the responsibilities and job description for the OPC Marketing Manager position at Capital Vacations?
The Marketing Manager develops and implements a comprehensive internal and external marketing plan with the intention of increasing revenues and profit.
Principal Duties and Responsibilities
- Provides considerable knowledge of principles and practices of personnel administration
- Follows instructions meticulously and manages time efficiently
- Implements the recommendations of the strategic marketing plan
- Performs market research and analysis
- Provides marketing advice, counsel and general staff support to all departments
- Evaluates operational issues; remains competitive and current with the latest Timeshare industry trends
- Monitors external and internal environment for the development of new market segments
- Develops marketing campaigns for new products and services, including formulating a specific budget and expenditure plan for each
- Assists in developing an ongoing guest relations program for our Team members
- Demonstrates knowledge of, and supports, our mission, vision, value statements, standards, policies and procedures, operating instructions, confidentiality standards, and code of ethical behavior
General Statement - Performs the job assigned, complying with Company policies and procedures, business code of ethics, FLSA regulations, and all applicable laws, as well as ensuring confidentiality, reliability, quality, and productivity.
Job Requirements
Education, Essential Training / Certifications, and Experience:
- High School Diploma/GED
- Minimum 5 years of Timeshare experience in a marketing manager role or higher
Skills, Knowledge, and Abilities:
- Strong personnel and management skills and technical competency
- Ability to multi-task and adapt in a fast-paced environment
- Ability to interact effectively with the public and staff to provide marketing and recruitment services
- Ability to interact effectively with team members to maintain direct workflow, assess performance and assign duties
- Ability to maintain confidentiality
- Computer literate; knowledge of Microsoft Office programs, Word, Excel, PowerPoint, etc.
- Detail-oriented with excellent organizational skills
Shift: Additional hours may be necessary to meet goals and staffing
- Regular Hours, On-Call, and Weekend
Travel:
- Up to 25%
