Marketing Director

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources

Marketing Director
Location: Albany, NY 12205 (In-person)

Job Type: Full-time

Pay: From $68,640 per year
Overview

Capital Gate Insurance Group is seeking an innovative and results-driven Marketing Director to lead our marketing team and elevate our brand’s presence in a competitive industry. The ideal candidate will bring 5–10 years of marketing experience, a proven track record in digital and traditional marketing, and the leadership skills to drive high-impact campaigns that deliver measurable growth.
Key Responsibilities

• Develop, execute, and oversee comprehensive marketing strategies to strengthen brand awareness, generate leads, and support business growth.
• Lead and mentor the marketing team, fostering a collaborative and creative environment that drives performance and professional development.
• Oversee all digital marketing initiatives, including SEO, social media, email marketing, e-commerce, and content marketing.
• Manage content creation and ensure consistent brand messaging across all channels, including website, social media, email, and print.
• Design and produce promotional materials using Adobe Creative Suite for both digital and print campaigns.
• Lead advertising sales efforts and collaborate with sales teams to design and implement campaigns that convert prospects into clients.
• Analyze market trends, competitor activity, and customer insights to refine marketing strategies and maximize ROI.
• Maintain and update the company website (Duda), ensuring optimal user experience and content relevance.
• Collaborate with internal teams and external partners to align marketing initiatives with company objectives.
• Manage and allocate the marketing budget efficiently, tracking spend and campaign effectiveness.
• Represent the company at carrier partner meetings, agency events, and industry functions.
• Engage directly with customers on social media platforms and at company-sponsored events.
• Stay current on emerging marketing technologies, trends, and best practices to keep the company at the forefront of the industry.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• Minimum 5–10 years of progressive marketing experience, with at least 3 years in a leadership role.
• Demonstrated expertise in digital marketing, content strategy, SEO, and social media.
• Proficient in Adobe Creative Suite, Canva, HTML, and e-commerce platforms.
• Experience in both digital and print advertising.
• Strong analytical, project management, and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Team-oriented leader with a collaborative mindset and a passion for mentoring others.
• Must be able to relocate to Albany, NY, and work on-site.

Benefits

• 401(k) & 401(k) matching
• Dental, health, and vision insurance
• Flexible schedule & spending accounts
• Employee assistance program & discounts
• Paid time off & parental leave
• Professional development assistance
• Referral program & retirement plan
• Company social events and happy hours

Schedule

• 8-hour day shift, Monday to Friday

Required Experience

• Social media marketing: 5 years
• Digital marketing: 5 years
• Adobe Creative Suite and Canva: 5 years
• General marketing: 5 years

Ready to shape the future of a growing insurance leader?

Apply now and bring your vision and expertise to Capital Gate Insurance Group!