Content Strategist

Company Overview

Do you want to help entrepreneurs raise millions of dollars to scale what could be the next unicorn? Then join us at Capital Department, a start-up fundraising firm that helps founders raise capital from retail investors.

Capital Department is on a mission to increase access to capital for all. We’ve helped innovative startups raise $225M and we are growing at record speed! To support our growth, we’re seeking an exceptional candidate to join as a Content Strategist

Role Overview

We’re looking for a data-driven, dynamic, and creative Content Strategist to own content that fuels investor acquisition and conversion. You’ll be responsible for developing, executing, and optimizing multi-channel campaigns and assets that attract qualified leads and drive them to take action, ultimately increasing investment volume for our fundraising rounds. 

Just as public companies sell shares to retail investors online, you’ll help private start-ups do the same — designing and optimizing funnels that turn interested prospects into committed investors.

This role is ideal for a storyteller and growth marketing professional with a proven track record of:

• Leading the ideation, strategy, development, and deployment of content across multiple channels 
• Building full-funnel email campaigns from the ground up, including drafting and editing copy as well as setting up flows in an email service provider
• Optimizing performance in real-time through data analysis and A/B testing
• Writing compelling, high converting updates for investors and prospective investors
• Collaborating directly with cross-functional teams to craft compelling business narratives that convert

As a major bonus, you’ll be joining an ambitious, inclusive, and engaging team that has experience working with VC-backed technology companies and Fortune 500 companies. We’re graduates of Cornell, Oxford, and UCLA, and our work has been featured in Forbes, PBS, The New York Times, The Financial Times, and Fast Company. 

We’re experiencing explosive growth - come be part of our journey! 🚀

What will you do?

Work in  in close partnership with founders and Capital Department deal teams to:

• Own end-to-end content & demand generation strategy. Develop and execute a cohesive content strategy & content calendar that spans the entire investor journey – from discovery to conversion

• Build, optimize, and scale high-converting investor acquisition funnels. Launch multi-channel campaigns (email, landing pages, webinars / digital events, paid, and social) to capture and convert prospective investors

• Create  persuasive content. Write compelling short and long-form copy and develop digital assets such as landing pages, emails, decks, social media posts, and paid media ads to drive investor engagement and action

• Lead email marketing strategy and execution. Manage email flows in  email service providers (MailChimp, Klaviyo) segment audiences, and test and refine messaging to maximize conversion.

• Manage analytics and reporting. Track campaign performance, analyze funnel data, and report on key metrics to inform real-time optimization and strategy

• Collaborate cross-functionally. Work closely with founders, deal teams, and creatives to ensure cohesive messaging and branding across all touchpoints

• Conduct A/B testing and experimentation. Run structured experiments to improve open rates, click-through rates, and conversion rates

• Identify new opportunities. Bring forward fresh ideas, channels, and approaches to expand reach, draw new investor leads into the funnel, and drive cost-efficient growth and conversion

What are we looking for?

• 5-7 years of experience in content strategy, email marketing, or growth marketing
• Proven track record of building and managing full-funnel marketing campaigns with measurable ROI
• Excellent storytelling and copywriting skills; ability to communicate complex ideas simply and persuasively
• Strong analytical skills; ability to interpret campaign data, identify trends, and make data-driven decisions in real time
• Comfort working in a fast-paced environment; highly motivated and resourceful
• Meticulous attention to detail and ability to manage multiple projects simulatneously
• Proficiency with marketing automation platforms (Klaviyo, Hubspot, Mailchimp, etc.)
• Familiarity with design principles and ability to produce simple graphic assets (social posts, slide decks, landing pages)
• Proficiency in Google Workspace (Docs, Sheets, Slides), Asana, Zoom, Figma, Slack, and email service providers (Klaviyo preferred)

Preferred Qualifications:

• Advanced degree, especially an MBA or other related degree
• Experience storytelling and writing business and/or investor communications
• Strong record of professional, academic, or personal achievement
• Experience in financial services, investor relations, and or capital raising 

Why is this a great opportunity?

• Collaborate with visionary CEOs
• Help give innovative startups building groundbreaking products the chance to succeed
• Develop a strong personal brand in the startup and investment landscape

We welcome applications from individuals in all academic disciplines and from all backgrounds.

Location: Remote

Total Base Compensation: $90-$100k

Benefits: Full Healthcare, Vision & Dental, PTO, 401K