What are the responsibilities and job description for the Account Executive position at Capital City Press?
Job Title: Account Executive
Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company
Position Overview
The Advocate is seeking a highly motivated Account Executive to drive growth through new client acquisition. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business.
The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products.
Key Responsibilities
- New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
- Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
- Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
- Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
- Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
- Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
- Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
- Continuous Improvement: Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutions.
Qualifications
- Proven success in new business development, outside sales, or consultative advertising sales.
- Strong understanding of today’s advertising ecosystem, including both traditional and digital media.
- Excellent communication, presentation, and negotiation skills.
- Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
- Comfortable in a fast-paced, performance-driven environment with clear revenue goals.
- Experience selling SEM, SEO, social media, OTT/CTV, or programmatic advertising is a strong plus.
Compensation & Benefits
- Competitive base salary.
- Aggressive commission structure with earnings tied directly to performance.
- Comprehensive benefits package including health, retirement, and paid time off.
Why Join The Advocate?
- Represent Louisiana’s most trusted and influential local media brand.
- Focus exclusively on new business development with strong internal support.
- Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
- Access ongoing training, professional development, and long-term career growth opportunities.
How to Apply:
Qualified candidates are encouraged to submit a resume and cover letter highlighting their experience in new business sales and advertising solutions.
The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.