Marketing Coordinator (Hybrid)

Capital City Fruit Co.

Since 1949, Capital City Fruit has been delivering exceptional fresh produce with exceptional customer service. The mission of Capital City Fruit is to source, pack, and deliver exceptional fresh produce When you want it, Where you want it, and How you want it. We are a 3rd generation family business with professional leadership and a plan to build upon our growth of the last 70 years. Capital City Fruit was named among the 2017 Top Workplaces in Iowa by the Des Moines Register! Learn more about us at http://www.capitalcityfruit.com/.

Compensation: $45,000-$50,000/year, based on experience.

Schedule: This position will have a hybrid work schedule, with 3 days in-office required per week.

Capital City Fruit has a well-regarded reputation in the industry (Business Character Award from Red Book, an industry credit rating publication). Company Culture is a unique combination of a small family business and a professionally run corporation. Teamwork to help each other succeed is an important part of who we are.

SUMMARY

The Marketing and Social Media Coordinator will support the E-Commerce Department, coordinating D2C storefront marketing operations, digital assets, and digital advertising. Second, this position develops and manages all marketing materials and social media functions for the Sales and Marketing Department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Include the following. Other duties may be assigned within both focus areas.

Include the following. Other duties may be assigned within both focus areas.

• Manage Website Content – Ensure that BigCommerce website offers the best possible customer experience with professional, high-quality, and on-brand content.
• Amazon Storefront – Generate and manage all images, videos, and copy on Amazon storefront.
• Content Creation – Create content for website and assist in the maintenance of E-commerce Marketing Content Calendar.
• Promotions – Create and advertise promotions on organic social media, Klaviyo, capitalcityfruit.com, Google PPC and any other adopted digital marketing platforms.
• Reporting - Track and report on website, digital advertising, and social media KPIs.
• Organic Social Media – Create and execute a monthly social media content calendar for Facebook, Instagram, and LinkedIn.
• Marketing Materials - Develop marketing materials as needed to help support CCF Sales and Marketing efforts and promotions.

Must follow Good Manufacturing Practices, Occupational Safety Procedure and all Food Safety guidelines related to the position or being on the Warehouse floor

SUPERVISORY RESPONSIBILITIES

Not applicable.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree from an accredited University preferred
• Associate degree or 4 years CCF related work experience minimum
• Background in Marketing – either internal or external
• Background in E-Commerce
• At least 1 year Marketing experience – social media, content generation and management, website management, email marketing.
• Excellent verbal and written communication skills
• Experience with Marketing platforms
• Adobe Illustrator, In Design or Photoshop (Or strong Canva skills)
• Klaviyo, MailChimp, or other Email Marketing Platform
• BigCommerce or Shopify
• Must have intermediate knowledge of Microsoft office products - emphasizing Excel and Power Point.

LANGUAGE SKILLS

• Ability to read, analyze, communicate, and interpret effectively with Capital City Fruit staff and customers.

ATTRIBUTES IDENTIFIED FOR SUPERIOR PERFORMANCE

• Personal Accountability – answerable for personal actions.
• Customer Focus – commitment to customer satisfaction. Ability and willingness to work within social situations.
• Interpersonal Skills – ability to interact and communicate with others in a positive manner to develop and maintain solid business relationships face-to-face and over the phone.
• Influencing others – ability to personally affect others’ actions, decisions, opinions and thinking. Negotiation, motivation and persuasion through speech and written communications.
• Resiliency – ability to quickly recover from adversity, handle criticism, rejection, and personal setbacks.
• Teamwork – cooperate with others to meet objectives; remain calm, productive, and professional during stressful and peak periods of fast-paced activity.
• Diplomacy and Tact – ability to treat others fairly, regardless of personal biases or beliefs. Ability to maintain professionalism during peak periods of fast-paced activity.
• Result Orientation – ability to identify actions necessary to complete and obtain results, along with necessary follow-up. Must have the ability to handle and manage multiple tasks simultaneously and to prioritize tasks.

PHYSICAL REQUIREMENTS/FUNCTIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Anticipated hours per week: 40 (Hours are cyclical based on product demand and overtime may be required)

Occasional lifting and carrying weights ranging from zero to 25 pounds

Minimal bending, kneeling, crouching, and stooping

Minimal standing, climbing, and reaching above shoulder height

Occasional operation of machines/equipment

Frequent sitting

Good vision, corrected to normal

Good hearing, corrected to normal; or ability to communicate/understand required information and to perform job duties

Ability to be mobile throughout required work areas

Occasional repetitive hand movements/grasping

MENTAL REQUIREMENTS

This position requires the mental capabilities to learn, comprehend, and communicate both orally and in writing. Some independent decision-making and problem-solving abilities are required to prepare orders and assist staff and customers. Logical thinking, the ability to manage multiple tasks and common sense are also necessary to accomplish these tasks.

WORKING CONDITIONS

General office working conditions exist. Moderate temperature conditions. Minimal exposure to cooler temperatures (38 degrees Fahrenheit). Minimal exposure to elements or chemicals. Extended hours may be required. Minimal exposure to moving equipment/machinery. The working conditions may include moderate noise levels.

Note: This is not necessarily an exhaustive list of the job duties and requirements associated with this job, however, is intended to represent an accurate reflection of the current job.

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

COVID-19 considerations:
All employees required to wear a mask outside of their work station

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Norwalk, IA 50211

Salary : $45,000 - $50,000