What are the responsibilities and job description for the Communications Specialist position at Capital Blue Cross?
Position Description
Base pay is influenced by several factors including a candidate’s qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market-driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future. Capital Blue Cross offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more.
At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.”
The Communications Specialist leads the planning, development, and execution of strategic communication initiatives that support corporate projects, member engagement, and organizational priorities. This role also produces clear, consistent, and on-brand content across multiple channels to help bring those strategies to life.
The Communications Specialist must excel at both working independently and collaboratively with colleagues at varying levels in Marketing, around the company, and with external vendors. The specialist must be a self-starter who demonstrates critical thinking, problem solving, and superior organization and prioritization skills to manage and provide clear, informative, and timely deliverables that optimize our customers’ experience, while supporting the needs of various internal and external audiences.
Through exceptional communication skills, this position will play a vital role in reinforcing an exceptional member and customer experience by:
Direct development and execution of strategic communication plans that support corporate projects by:
We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital you will work alongside a caring team of supportive colleagues and be encouraged to volunteer in your community. We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career. And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.
Capital Blue Cross is an independent licensee of the Blue Cross Blue Shield Association. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, age, genetic information, physical or mental disability, veteran status, or marital status, or any other status protected by applicable law.
Base pay is influenced by several factors including a candidate’s qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market-driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future. Capital Blue Cross offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more.
At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.”
The Communications Specialist leads the planning, development, and execution of strategic communication initiatives that support corporate projects, member engagement, and organizational priorities. This role also produces clear, consistent, and on-brand content across multiple channels to help bring those strategies to life.
The Communications Specialist must excel at both working independently and collaboratively with colleagues at varying levels in Marketing, around the company, and with external vendors. The specialist must be a self-starter who demonstrates critical thinking, problem solving, and superior organization and prioritization skills to manage and provide clear, informative, and timely deliverables that optimize our customers’ experience, while supporting the needs of various internal and external audiences.
Through exceptional communication skills, this position will play a vital role in reinforcing an exceptional member and customer experience by:
- Supporting the seamless, timely implementation of corporate projects, programs, and products.
- Creating or maintaining clear, consistent, and on brand communications for all audiences.
- Keeping internal employees informed of new or changing products, services, etc.
Direct development and execution of strategic communication plans that support corporate projects by:
- Developing and executing communication strategies aligned with project objectives, timelines, and organizational priorities.
- Translating strategy into clear, compelling content and coordinated deliverables tailored to key audiences both inside and outside of Capital.
- Collaborating cross functionally to ensure cohesive, timely, and effective execution of communication initiatives.
- Helping establish and enforce writing standards and quality control measures to ensure consistent messaging, tone, and brand identity.
- Applying investigative and critical thinking skills to ensure deliverables are accurate, easy-to-understand, and completed on time.
- Emphasizing the customer experience in the creation and coordination of all deliverables.
- Applying superior organization skills to keep track of work.
- Adjusting priorities as needed to deliver quality work on time.
- Using workflow management tools to gain efficiency and meet compliance requirements.
- Strong writing, editing, communication, and interpersonal skills. Ability to effectively communicate (verbally and in writing) among executive management and colleagues to resolve issues, differences of opinion, and to obtain accurate information to respond to customer requests.
- Takes initiative to quickly learn and translate complex principles, strategies, and information into consumer-friendly content.
- Strong project management and organizational skills. Ability to organize, develop, prioritize, execute, coordinate, manage, and guide the implementation of major projects.
- Process oriented with the ability to multi-task and shift priorities as needed to satisfy changing deadlines.
- Mastery of rules of proper grammar and punctuation.
- Detail oriented with strong editing and critical thinking skills to ensure clear, concise, and accurate deliverables in simple, uniform language that enhances the customer experience.
- Willingness to take on a variety of tasks to support others in the Marketing department.
- Strong PC skills, particularly in using Microsoft Word, PowerPoint, Excel, and workflow management. Willingness to learn new software and processes as needed.
- Proficiency in using multiple software platforms (including Microsoft Word, Excel, and workflow management systems), familiarity with various writing styles, and competency with document editing.
- Minimum of three to five years of progressive experience in written communications. Health insurance background is a plus.
- A bachelor’s degree preferably in communications, journalism, or English.
- This position is classified hybrid, which requires onsite work on Tuesdays and Wednesdays.
- Hybrid (office setting and home office).
- Fast-paced environment that requires flexibility and adaptability; ability to perform job assignments independently; and ability to adapt to a changing work environment, workload requirements, and working/reporting relationships.
- While performing the duties of the job, the employee is frequently required to sit, use hands and fingers, talk, hear, and see.
- The employee must be able to work over 40 hours per week.
- The employee must occasionally lift and/or move up to 5 pounds.
We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital you will work alongside a caring team of supportive colleagues and be encouraged to volunteer in your community. We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career. And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.
Capital Blue Cross is an independent licensee of the Blue Cross Blue Shield Association. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, age, genetic information, physical or mental disability, veteran status, or marital status, or any other status protected by applicable law.