What are the responsibilities and job description for the Creative Marketing Manager position at Cape Resorts Group?
*A portfolio or work example of graphic design, video, photography, and/or art direction is strongly encouraged as part of your application.
Department: Marketing
Position: Creative Marketing Manager
Reports To: Marketing Director
Position Overview: The Creative Marketing Manager will lead the development and execution of innovative campaigns that highlight the unique identities of our hotels, restaurants, and lifestyle outlets. This role blends creative direction, content production, and strategic planning to drive guest engagement, increase bookings, and strengthen brand awareness across digital, print, and experiential platforms.
These duties may be described as, but not limited to:
- Content Creation & Design
- Produce high-quality graphic design and multimedia content for social media, website, digital advertising, print, on-property collateral, and text campaigns.
- Capture and edit photo and video content in tandem with Social Media Manager.
- Write compelling promotional copy for marketing materials, including blog posts for CapeResorts.com.
- Creative Strategy & Campaign Development
- Conceptualize and execute seasonal and evergreen campaigns to increase bookings, brand visibility, and guest engagement.
- Ensure all creative work aligns with Cape Resorts’ brand standards and guest experience goals.
- Brand Consistency & Quality Control
- Maintain visual identity and tone of voice across all touchpoints.
- Proofread and edit all text for assigned projects; ensure art/text consistency.
- Manage Cape Resorts’ photo archive and organize creative/brand assets.
- Package Program Management
- Oversee the Cape Resorts Package Program, including developing and executing package marketing plans, copywriting, asset creation, and Fact Sheet maintenance.
- Drive marketing timelines for live package promotions on CapeResorts.com at least three quarters before package availability.
- Coordinate with Operations leaders to finalize package details and ensure accurate listings on CapeResorts.com.
- Distribute package information to the Marketing and Revenue teams.
Required Experience, Skills, Abilities:
- Bachelor’s degree preferred in English, creative writing, graphic design, marketing, or advertising.
- 5 years of experience in a creative marketing role, preferably within hospitality, lifestyle, or luxury brands
- Highly creative with the ability to work quickly and efficiently under deadlines
- Proficiency with Adobe Creative Suite: InDesign, Illustrator, Photoshop; as well as video editing software (Premier Pro, Final Cut Pro, or similar)
- Familiarity with Microsoft Office software applications
- Ability to convey complex subject matter clearly and engagingly
- Team orientation, enthusiasm, and flexibility
- Knowledge of HTML5 and CSS a plus