What are the responsibilities and job description for the Regional Business Development Manager position at Cape Fear Valley Health System?
POSITION PURPOSE AND SUMMARY
The Business Development Manager is responsible for developing and executing sales strategies to generate and support revenue growth for an assigned geographic portfolio of hotels or accounts. This includes creating, maintaining, and growing relationships with assigned ESA accounts and developing and winning new business opportunities through effective sales techniques. The Business Development Manager will be actively engaged at all times with their assigned accounts and/or portfolio of hotels and may work with the Regional Director of Field Sales to conduct and execute market planning activities to identify need areas and create strategies and actions to grow revenue. A major focus is timely follow up on all leads with revenue potential for the portfolio, as well as generating outbound leads for other ESA hotels.
MAJOR / KEY JOB DUTIES
- Achieve revenue goals and other performance metrics for the assigned hotel or account portfolio.
- Generate revenue growth using a consultative selling approach to maintain and expand relationships with assigned accounts.
- Assist in creating strategic market plans to grow ESA's revenue in the assigned hotels, and execute the actions outlined in those plans.
- Proactively work with the assigned hotels and regional leadership to identify need areas and coach the operations sales team in lead generation and other sales related activities.
- Promptly follow up on and win sales leads generated by the operations team or other parts of the sales organization.
- Proactively identify additional sources of revenue
- Work collaboratively with the Regional Director of Field Sales as well as the Account Sales and Account Management teams to identify and generate sales opportunities for the assigned portfolio of hotels or accounts.
- Participate in team selling efforts to identify and win business opportunities within accounts owned by others.
- Use effective sales and negotiating skills to achieve rate targets in pursuing and winning business.
- Maintain strong relationships with accounts and contacts.
OTHER DUTIES
Strategy and Planning
- Work with the Business Development team, Regional Director of Field Sales and the regional team to create market sales plans and detailed action plans to grow revenue for the assigned portfolio of hotels or accounts.
- Identify account owners with business coming from or into your markets and collaborate with them to identify and win additional business opportunities within those accounts.
- Create and target a list of prospective business opportunities in your area of responsibility on an ongoing basis.
Training and Coaching
- Seek ongoing training and coaching to improve sales effectiveness.
Sales Activities
- Meet assigned targets for growing profitable sales volume in the assigned portfolio of hotels or accounts.