Marketing Liaison

RESPONSIBILITIES

Position Summary / Scope of Responsibility

The Centers for Advanced Orthopaedics LLC (CAO) is one of the nation’s largest Orthopaedics practices, owned and operated by physicians, with over 60 locations across Maryland, Northern Virginia, and the District of Columbia.  With approximately 2,000 employees, working in 28 Divisions, CAO is a growing business with revenues of approximately $250 Million. CAO is committed to be the Orthopaedics provider of choice for our patients; partner of choice for payors and health systems; and employer of choice by attracting and retaining a talented workforce.

The Centers for Advanced Orthopaedics - OrthoMaryland

OrthoMaryland is seeking a dynamic, relationship-driven Marketing Liaison to support our growing Baltimore and Carroll County regions. This individual will work directly under the Marketing Manager and will be responsible for strengthening referral sources, increasing brand visibility, and representing OrthoMaryland throughout the local community.

The ideal candidate thrives in the field, enjoys creating new relationships, and has a strong track record in healthcare or community-based marketing.

OrthoMaryland is seeking an energetic, relationship driven Community Liaison to grow our presence throughout Carroll County and surrounding communities.  This field-based role focuses on building strong referral relationships with physician offices, urgent care centers, school and athletic departments as well as community organizations while planning and executing local events and sponsorships that elevate our brand.

This is a true boots-on-the ground position for someone who thrives in the community, enjoys connecting with people face-to-face and takes pride in representing a 100-year-old orthopaedic practice.

Must have reliable transportation and a valid driver’s license. Local travel - minimum 5 days a week required.

What We Offer

• Competitive salary
• Mileage reimbursement for field visits
• Opportunities for community involvement, professional development, and growth within the organization
• Supportive team environment and strong leadership direction

Primary Responsibilities

The incumbent may be asked to perform job-related tasks other than those specifically stated in this job description. The duties and responsibilities of the position are to be carried out in a manner that is consistent with the Mission, Core Values and Operating Principles of CAO.

Referral Outreach & Relationship Building

• Conduct routine in-person visits to referral sources including primary care physicians, urgent care, pediatricians, sports medicine partners, and nursing/assisted-living facilities across Baltimore and Carroll Counties.
• Deliver marketing materials, collect feedback, and strengthen referral relationships.
• Identify new referral sources and opportunities for growth.
• Track outreach activities and provide weekly updates to the Marketing Manager.

Community & School Engagement

• Build and maintain relationships with private and public-school athletic departments, coaches, trainers, and recreation councils.
• Manages sponsorships with schools, athletic leagues and local organizations.
• Coordinate on-site presence at sports games, and community athletics events.
• Attend networking/chamber luncheons and events.
• Support OrthoMarylandNOW and Walk-In Care awareness efforts.
• Educate community on OrthoMaryland Walk-In Care

Event Support & Representation

• Represent OrthoMaryland at 5K races, health fairs, employer wellness events, community festivals, and more.
• Assist with planning and executing OrthoMaryland events, including:
• Company Event
• Open houses
• Physician meet-and-greets
• Anniversary events
• Sponsorship activations
• Set up tables, tents, banners, giveaways, and ensure brand consistency at all events.  This may require some evening and weekend hours.

Internal Collaboration

• Work closely with the Marketing Manager on strategy execution.
• Provide marketing updates to Marketing Committee on quarterly basis. (Physicians, CEO)
• Assist with marketing materials, event supplies, and community outreach kits.
• Assist with social media information gathering (photos from events, patient success stories, provider spotlights, etc.).

REQUIREMENTS AND COMPETENCIES

Required

Education and Experience

• Bachelor degree in Marketing Communications or related field preferred.
• 2 years experience in physician relations, community outreach or healthcare marketing.
• Proven success building relationships in field-based role
• Comfortable working independently; strong time-management skills.
• Strong interpersonal, communication and presentation skills.
• Ability to work some evenings and weekends if needed for events (several times a year).
• Valid driver's license and reliable transportation required.

Physical Demands

• Must be able to sit for long periods of time and lift up to 25 pounds. 
• Must be able to use appropriate body mechanics techniques when performing desk duties. 
• Requires frequent bending, reaching, repetitive hand movements, standing, walking, squatting, and sitting.
• Adequate hearing to perform duties in person and over telephone.
• Must be able to communicate clearly to patients in person and over the telephone.
• Visual acuity adequate to perform job duties, including reading materials from printed sources and computer screens.