What are the responsibilities and job description for the Marketing Specialist position at CAO Group, INC?
Job Title: Marketing Specialist Company: AMD Lasers (parent company: CAO Group) Location: West Jordan, Utah Job Type: Full-Time, In-Office
Summary: We are looking for a detail-oriented and self-driven Marketing Specialist to execute and maintain high-impact marketing activities across email, social, webinars, paid ads, and content development. You will work closely with our Marketing Manager and Designer to ensure brand alignment, campaign consistency, and steady lead generation. This role combines campaign execution, writing, light analytics, and coordination across digital platforms.
Key Responsibilities:
Email & Content Marketing
- Write and schedule promotional email
- Manage product series emails
- Draft and schedule webinar invites
- Write/edit content for brochures, sales sheets, video scripts, and website
Social Media Management
- Plan and schedule social posts regularly (value, promo, event)
- Monitor engagement, comments, and messages
- Track analytics and optimize platform-specific content
Digital Ads Oversight
- Monitor and refine Google Ads performance
- Boost webinar and promo posts on Meta with budget tracking
Project Coordination & Tools
- Maintain marketing calendar and input campaigns into project management software (ClickUp)
- Track leads and manage tagging in Zoho/Mailchimp
- Monitor campaign success via Shopify and other tools
Tools You Will Use:
- Zoho Social, Mailchimp, Shopify, Zoom, Google Ads, Meta Business Suite, ClickUp, Podia, etc.
Qualifications:
- 2 years of experience in digital marketing or content-driven roles
- Strong writing and editing skills
- Familiarity with Google Ads and paid social
- Experience with email marketing platforms (Zoho, Mailchimp)
- Strong time management and attention to detail
Bonus:
- Experience in B2B or dental/healthcare industry
- Comfort working in a lean, fast-moving team