What are the responsibilities and job description for the Analyst, Paid Social (Kia) position at Canvas Worldwide?
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role
The Analyst Social Media position is entry-level. In this position, you will learn about account and media responsibilities. Your primary focus will be paid social, and you will work with the team to help understand consumer intent and identify the best approach to capturing it for our clients. This team member will also learn media concepts and develop best practices for campaign set-up, management, and reporting. The ability to work as part of a team is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic.
This role supports our West Coast clients and team members working hybrid in-office from Playa Vista.
\n- Conduct keyword research to identify growth opportunities for new and existing campaigns
- Identify top-performing ad copy to inform new creative
- Review social trends and craft insights for clients
- Ensure reporting is pulled accurately
- Monitor campaign pacing toward goals
- Provide support in campaign budget management and optimizations
- Provide updates for deliverables & re-prioritize tasks as needed
- QA implementation for new campaigns, as well as ad copy rotations
- Bachelor’s Degree preferred
- Strong organizational and analytical skills
- Proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Supervisor
- Basic knowledge of Excel formulas and functions
- Google Ads, Microsoft Ads, and Search Ads 360 certification is a plus
Yearly Salary - $50,000
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Salary : $50,000
