What are the responsibilities and job description for the Regional Sales Manager position at Cantrell - Gainco?
What You’ll Do
- Use ERP and sales data to analyze customer purchasing history, identify gaps, and uncover revenue opportunities
- Build and execute structured territory plans based on usage trends, install base, and reorder cycles
- Proactively drive sales through data-backed outreach cadences, not reactive relationship management
- Identify underpenetrated accounts, lapsed customers, and whitespace opportunities—and systematically convert them
- Forecast demand using historical data, seasonality, and customer behavior patterns
- Track and manage pipeline activity with a metrics-first approach (call volume, conversion rates, reorder frequency, etc.)
- Develop and refine repeatable sales processes that drive consistency and scalability
- Promote and expand the ProTech’d program using targeted, data-informed strategies
- Maintain accurate records in ERP/CRM systems to ensure clean, usable data for ongoing decision-making
- Collaborate cross-functionally with operations and supply chain to align inventory, demand planning, and sales execution
How You Win in This Role
Success in this position is driven by habits and execution discipline, including:
- Data-first mindset – You rely on numbers, not assumptions
- Territory management rigor – You segment accounts and prioritize based on opportunity size and frequency
- Consistency of activity – You operate with structured outreach and follow-up rhythms
- ERP fluency – You know how to extract insights from systems and turn them into action
- Process orientation – You build repeatable systems instead of relying on one-off wins
- Analytical thinking – You identify trends, gaps, and opportunities others miss
- Accountability to metrics – You manage your performance through KPIs, not gut feel
Tools & Environment
- ERP systems (Infor Syteline or similar) as a primary sales driver, not just a reporting tool
- Microsoft Excel for data analysis, tracking, and forecasting
- Structured reporting and KPI tracking tied directly to performance
Qualifications
- Bachelor’s degree in Business, Supply Chain, Analytics, or related field
OR - 5 years of experience in aftermarket parts sales, inside sales, distribution, or data-driven sales environments
Preferred:
- Experience working within ERP systems to drive sales decisions
- Background in manufacturing, industrial distribution, or MRO environments
Why This Role Matters
This role is critical to transforming aftermarket sales from relationship-based to system-driven growth. You’ll directly impact revenue by turning data into disciplined execution—and building a scalable, repeatable sales engine.