Assistant Sales Manager/Floor Manager

Position Summary

The Assistant Sales Manager / Floor Manager supports the Sales Manager in leading a high-performing motorcycle sales team, maximizing dealership profitability, and delivering an exceptional Harley-Davidson customer experience. 

This role oversees daily showroom operations, coaches sales associates, supports customers through the buying process, and drives sales performance within a fast-paced powersports dealership environment.

The ideal candidate brings strong sales leadership experience, motorcycle or powersports knowledge, excellent communication skills, and a passion for the Harley-Davidson lifestyle.

What You'll Do:

• Oversee daily showroom operations and maintain a high-energy, customer-focused sales environment 
• Lead, coach, and motivate Sales Associates (FIT Specialists) to achieve individual and dealership sales goals 
• Monitor sales performance, customer traffic, and follow-up activity to drive results 
• Conduct daily sales meetings, goal reviews, and product training 
• Support sales associates with customer interactions, negotiations, and closing deals 
• Handle escalated customer concerns with professionalism and urgency 
• Partner with leadership to execute sales strategies and improve processes 
• Track KPIs, inventory levels, aging units, and revenue opportunities 
• Collaborate cross-functionally to deliver an exceptional dealership experience 
• Train and onboard new FIT Specialists 
• Maintain expert knowledge of motorcycles, MotorClothes/accessories, and financing options 

Who You Are

• A strong leader who builds high-performing teams, fosters accountability, and drives a positive culture
• An effective sales coach with a results-driven mindset who develops talent and consistently delivers performance
• A skilled communicator and negotiator who influences outcomes and builds trust at all levels
• Experienced in building and maintaining lasting customer relationships
• A proactive problem-solver who tackles challenges with confidence
• Passionate about the Harley-Davidson brand and lifestyle

Your Qualifications

• 3 years of sales experience in Harley-Davidson or Powersports
• Previous leadership or supervisory experience in a sales setting
• Proven ability to close deals and negotiate effectively
• Strong customer service and relationship-building skills
• Highly organized with the ability to multitask in a fast-paced environment
• Experience using CRM systems to manage leads and follow-up
• Professional communication and presentation skill
• Availability to work weekends and dealership hours

Preferred Qualifications

• Motorcycle rider with an active endorsement
• Knowledge of financing and F&I processes
• Experience with Talaon DMS