Design and Website Manager

The Design and Website Manager is a collaborative creative professional responsible for designing and producing a wide range of print and digital communications that support Cannon School's enrollment, advancement, and community engagement efforts.

Reporting to the Director of Advancement and working closely with the Senior Marketing & Communications Manager and colleagues across the school, this position translates strategic objectives into compelling visual communications that reflect Cannon's mission, values, and brand. While the role includes website and marketing responsibilities, the majority of day-to-day work is centered on graphic design, creative production, project management, and the execution of marketing and communication assets across multiple platforms.

The ideal candidate is a talented designer who is organized, dependable, detail-oriented, and able to manage multiple priorities while consistently delivering high-quality work.

Key Responsibilities

Graphic Design & Creative Production

• Design and produce high-quality print and digital materials that support school-wide communication, enrollment, fundraising, and engagement efforts.
• Create brochures, flyers, event materials, advertisements, signage, presentations, social media graphics, digital publications, annual reports, donor materials, and other visual assets.
• Collaborate with the Senior Marketing & Communications Manager to execute creative concepts, marketing campaigns, and communication initiatives.
• Ensure consistency with Cannon's brand standards across all design projects and communication materials.
• Prepare files for professional print production and digital distribution while maintaining a high standard of accuracy and quality.
• Manage multiple design projects simultaneously, balancing competing priorities and deadlines.
• Maintain and organize design files, templates, and marketing assets.
• Support photography, videography, and visual storytelling initiatives through graphic design and production needs.

Website & Digital Content

• Maintain and update website content to ensure accuracy, consistency, usability, and alignment with school messaging.
• Collaborate with content owners across campus to keep key pages current and engaging.
• Support digital marketing efforts through email communications, landing pages, digital advertisements, and social media assets.
• Assist with website improvements that enhance user experience and accessibility.

Enrollment & Advancement Support

• Partner with Admissions to create marketing materials that support enrollment and retention efforts.
• Partner with Advancement to create materials that support fundraising, donor stewardship, alumni engagement, and campaign initiatives.
• Develop compelling visual communications that effectively communicate Cannon's mission, impact, and value proposition.
• Support community engagement efforts through thoughtful and strategic design solutions.

Event Marketing & Promotion

• Design and produce promotional materials for school events, performances, admissions programs, fundraising initiatives, and community celebrations.
• Coordinate timelines and production needs related to event marketing.
• Assist with photography, videography, and visual asset collection for marketing and communication purposes.
• Support donor, alumni, and community engagement events through creative and logistical assistance as needed.

Marketing Operations & Project Management

• Manage the production process for marketing materials from concept through delivery.
• Coordinate with external vendors, printers, photographers, and creative partners to ensure quality execution and timely delivery.
• Maintain project timelines and manage multiple requests across departments.
• Process invoices, purchase orders, and vendor-related documentation as needed.
• Maintain organized marketing files, archives, and asset libraries.
• Collaborate proactively with colleagues across the school to identify communication and marketing needs.

Analytics & Innovation

• Support reporting efforts by tracking and analyzing marketing performance and campaign effectiveness.
• Utilize data and audience insights to inform creative and communication decisions.
• Explore emerging technologies and AI tools that enhance efficiency while aligning with Cannon's values and standards.

Education & Experience

• Bachelor's degree in Graphic Design, Marketing, Communications, Visual Arts, or a related field.
• Three to five years of professional experience in graphic design, marketing, communications, or a related field.
• Experience in an educational, nonprofit, or mission-driven organization preferred.

Technical Skills

• Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.
• Strong understanding of graphic design principles, typography, layout, visual hierarchy, and brand application.
• Experience preparing files for professional print production and digital distribution.
• Proficiency with website content management systems such as Finalsite, Veracross, or similar CMS platforms.
• Familiarity with email marketing platforms, project management tools, and digital asset management systems.
• Working knowledge of digital marketing best practices, analytics tools, and social media platforms.
• Ability to manage multiple concurrent projects and deadlines while maintaining exceptional attention to detail and a high standard of execution.

Professional Competencies

• Demonstrates reliability, accountability, and follow-through in all aspects of work.
• Produces consistently accurate, thorough, and high-quality work.
• Possesses strong organizational and project management skills.
• Demonstrates honesty, integrity, discretion, and professionalism.
• Builds positive and collaborative relationships across departments.
• Communicates clearly and effectively with a variety of stakeholders.
• Balances competing priorities while remaining flexible and solutions-oriented.
• Approaches work with creativity, initiative, and a commitment to continuous improvement.
• Thrives in a collaborative team environment while also working independently when needed.

Additional Responsibilities

• Ensure compliance with school policies related to data privacy, confidentiality, and safeguarding.
• Participate in school events and activities as appropriate.
• Perform other duties as assigned in support of the mission and strategic priorities of Cannon School.