Sales Development Representative

At Candid, we’re reimagining orthodontics by pairing clinical expertise with leading telehealth technology. We believe that confident smiles and self-expression play an important role in everyday life. That’s why we empower general dentists with everything they need to make great clear aligner care predictable, efficient, and profitable for their practices and accessible and affordable for their patients. We’re looking for passionate people who want to shape the future of care, deliver real impact, and help us grow. If you’re ready to transform the future of dental technology, this is the team for you.

The Sales Development Representative (SDR) will play a crucial role in driving our business growth by identifying and engaging with potential clients. The primary focus of this role is to conduct physical cold calls (i.e., in-person visits) on a targeted list of prospects, qualify them, and subsequently arrange and conduct engaging Lunch-and-Learn sessions (i.e., full sales demos). The SDR will become a trusted resource and develop relationships with prospects, acting as the initial point of contact. 

You should want to foster a long-term career in sales. The SDR role is your foot in the door to the wide, lucrative world of B2B sales. Passion for advancing in your career and considering learning/growing is a vital part of your professional development. Top performers in this role are individuals who take extreme ownership over their process and remain diligent in their outreach and follow-up. Winning attitude and perseverance are crucial for success as an SDR.

The territory for this role is Maryland, DC, and Virginia. Candidates must be located in Northern Virginia or DC as this is an outside sales role (visiting practices in person).

While we expect overnight travel to be limited, SDRs are expected to be in the field at least 4 days a week.

In order to be considered, all applicants must complete this short survey AND apply through our system. https://go.cultureindex.com/s/UpomqDA0CD

What You’ll Do

• Prospecting and Outreach

  • Conduct physical cold calls on a targeted list of prospects to introduce our clear aligner solutions and create initial interest

  • Employ a consultative approach to educate prospects on the benefits of our products, addressing their questions and concerns effectively

  • Utilize persuasive communication skills to capture the attention and interest of potential clients

     

• Lead Qualification

  • Act as the first point of contact for prospects, engaging in meaningful conversations to identify their dental needs and challenges

  • Assess prospect suitability by evaluating their alignment with our target customer profile and identifying potential pain points our product can address

  • Maintain accurate and detailed records of interactions and prospect information in our CRM system

     

• Lunch-and-Learn

  • Schedule and conduct engaging Lunch and Learn sessions for qualified prospects

  • Effectively communicate the value proposition of our clear aligner solution and the benefits of holding a Lunch-and-Learn session

  • Lead and conduct Lunch-and-Learn presentations with qualified prospects taking ownership of closing and conversion

     

• Relationship Building

  • Establish and nurture strong relationships with prospects, showcasing a deep understanding of their unique needs and objectives

  • Continuously follow up with prospects to maintain engagement and address any additional questions or concerns

     

• Market Intelligence

  • Stay up-to-date with industry trends, competitor offerings, and market developments to contribute insights to the sales strategy

  • Provide feedback to the marketing and product teams based on direct prospect interactions, helping to refine our messaging and offerings

What You’ll Need

• Proven track record in sales, business development, or a related field, preferably in the dental or medical industry
• Strong interpersonal and communication skills, with the ability to connect with diverse audiences and build rapport
• Self-motivated and target-driven, with the ability to work independently and as part of a collaborative team
• Exceptional organizational skills and attention to detail
• Familiarity with CRM software and sales tools
• Willingness to travel for in-person meetings with prospects
• A bachelor's degree in a relevant field is preferred

Pay & Perks

• Competitive compensation
• Stock option plan to give our employees a direct stake in Candid’s success
• Unlimited PTO to give our employees a little extra R&R when they need it 
• Work from home stipend 
• Comprehensive health coverage (medical, dental, vision) and generous parental leave
• Significant discount on our customized treatment plans and aligners
• You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning

Some insight into our culture that leaves an impression:

• Care Deeply - We succeed when we care about what we do. We go the extra mile for our patients, our partners, and for each other because what we do matters, and the care we put into it matters even more. 
• Drive Results - Results matter. From closing a tooth gap to opening a new account—we set clear intentions, align around measurable goals, and take accountability for the outcomes.
• Commit to Growth - To change the face of oral health care, we have to keep growing—as individuals, as teams, and as a company. We approach problems with a beginner’s mindset and continuously pursue improvement. 
• Embrace Candor - To create the environment we want to be a part of, we have to stay aligned—that means elevating each other and our partners through honest, respectful feedback, and fostering a culture of inquiry and debate.  
• Work as One - Together, we have the ability, experience, and intuition to serve our partners and grow our business. When we work as a team, we draw on each other’s strengths, inspire new solutions, and share in our success.

The base salary for this role is $60,000. There is an additional variable component, as well. Our ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes equity, benefits, and other perks. To determine our range, we consider as many of the following data points as are available to us: external market salary survey data, experience level, skillset, and balancing internal equity relative to our other employees. We include equity in our compensation packages because we believe our employees should have the option to purchase ownership in the company and benefit from what we hope will be a lot of upside growth. We expect the majority of the candidates who are offered roles at Candid to fall healthily throughout the range based on these factors. 

EEOC

Our patients and colleagues come from diverse backgrounds and experiences. We strive to create and maintain a diverse and inclusive environment and hire great talent that is equally diverse; not simply because it’s the right thing to do, but it makes our company, our products, and our culture that much better. If you share our values and passion, apply and see what we’re all about.

We’re proud to be an Equal Opportunity Employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Additionally, this organization participates in E-Verify.