What are the responsibilities and job description for the Director, Digital Experience position at Candescent?
Candescent is the leading cloud-based digital banking solutions provider for financial institutions. We are transforming digital banking with intelligent, cloud-powered solutions that connect account opening, digital banking, and branch experiences for financial institutions. Our advanced technology and developer tools enable seamless, differentiated customer journeys that elevate trust, service, and innovation. Success here requires flexibility in a fast-paced environment, a client-first mindset, and a commitment to delivering consistent, reliable results as part of a performance-driven, values-led team. With team members around the world, Candescent is an equal opportunity employer.
Overview
Candescent is redefining what’s possible in financial technology and leading the industry’s shift from digital banking to Intelligent Banking. Our brand promise, Experience-Led. Intelligence-Driven., guides everything we do — from our products to how we show up in the market.
We’re seeking a Director of Digital Experience to own the strategy, design, and performance of Candescent.com — our most visible expression of the brand and one of our highest-impact growth channels. This leader will ensure our digital presence inspires confidence, fuels engagement and demand, and continuously evolves through insight, experimentation, and design excellence.
The ideal candidate brings creativity, technical fluency, and analytical rigor. They see the website not as a static destination, but as a dynamic, measurable experience that bridges storytelling, education, and pipeline.
Key Responsibilities
Digital Strategy & Ownership
At Candescent, we’re not just building better digital banking — we’re defining what comes next. You’ll join a high-impact marketing organization shaping the shift to Intelligent Banking, and you’ll own the digital front door through which thousands of banks, credit unions, and partners experience our brand.
You’ll help define how we show up, how we grow, and how we build more human, intelligent, and modern experiences in the moments that matter most.
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
Overview
Candescent is redefining what’s possible in financial technology and leading the industry’s shift from digital banking to Intelligent Banking. Our brand promise, Experience-Led. Intelligence-Driven., guides everything we do — from our products to how we show up in the market.
We’re seeking a Director of Digital Experience to own the strategy, design, and performance of Candescent.com — our most visible expression of the brand and one of our highest-impact growth channels. This leader will ensure our digital presence inspires confidence, fuels engagement and demand, and continuously evolves through insight, experimentation, and design excellence.
The ideal candidate brings creativity, technical fluency, and analytical rigor. They see the website not as a static destination, but as a dynamic, measurable experience that bridges storytelling, education, and pipeline.
Key Responsibilities
Digital Strategy & Ownership
- Own the end-to-end strategy, roadmap, and execution for Candescent.com, ensuring the site reflects our Intelligent Banking narrative and supports brand, growth, and client-engagement goals.
- Partner with Growth, Brand, Product Marketing, and Experiential teams to bring stories, campaigns, and flagship moments (including Axis) to life across the site.
- Define and enforce the site’s information architecture, UX design principles, accessibility standards, and content governance model.
- Establish and own KPIs for site performance, including traffic growth, conversion, SEO authority, engagement depth, and content effectiveness.
- Drive a test-and-learn culture with a focus on behavioral insights, experimentation, and continuous optimization across key user journeys.
- Own SEO strategy and execution to increase visibility across priority solution areas, partners, use cases, and thought leadership.
- Partner closely with Brand & Communications to ensure all content and design reflect our visual identity, tone, and Intelligent Banking positioning.
- Collaborate with Product Marketing and Experiential teams to deliver cohesive digital expressions of product launches, announcements, and event moments.
- Work with Marketing Operations & Intelligence to ensure proper analytics tagging, attribution, funnel tracking, and reporting.
- Lead the website’s CMS strategy, workflows, integrations, and vendor relationships (design, development, analytics, hosting).
- Partner with IT and Security to maintain reliability, scalability, performance, and compliance with data, privacy, and accessibility standards.
- Own the roadmap for continuous site improvements, including personalization, localization, site speed, performance tuning, and AI-driven content experiences.
- 10–12 years of experience in digital marketing, web experience, or growth marketing roles, ideally in B2B SaaS, fintech, or enterprise technology.
- Proven success managing large-scale corporate websites with measurable commercial impact.
- Deep understanding of UX/UI, SEO, analytics, experimentation frameworks, and conversion optimization.
- Hands-on experience with modern CMS platforms (Contentful, WordPress, Sitecore, or similar), analytics tools, and integrated martech stacks.
- Strong, collaborative leadership style with the ability to influence cross-functional creative, technical, and executive stakeholders.
- Data-driven decision maker with strong storytelling instincts and a passion for elevating digital experiences.
At Candescent, we’re not just building better digital banking — we’re defining what comes next. You’ll join a high-impact marketing organization shaping the shift to Intelligent Banking, and you’ll own the digital front door through which thousands of banks, credit unions, and partners experience our brand.
You’ll help define how we show up, how we grow, and how we build more human, intelligent, and modern experiences in the moments that matter most.
Statement to Third Party Agencies
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
