Manager, Social Media

Location:

New York

Address

601 West 26th Street, 17th floor Suite 1745 - Borough of Manhattan New York, New York 10001 United States of America

Job Title

Manager, Social Media

Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

Reporting to the Senior Director, Brand Strategy & Integrated Marketing, this role is part of the broader central marketing team and responsible for the stewardship of all Canada Goose brand social channels at a global scale. Working cross-functionally with key stakeholders from across the business, in addition to external agency partners, the Social Media Manager will oversee the planning and implementation of strategic social media programming in support of the global measurement and KPI framework. This position requires a strong depth of knowledge and expertise working across all key brand social media channels and is able to translate brand, commercial, and community objectives into actionable plans that puts the consumer first. The role understands the interplay of brand and consumer connections across social and how this relationship is unique to each channel. This position requires a passion for creating highly engaging content and a thorough understanding in how to measure its effectiveness through data, insights and reporting.

What You'll Do

• Lead a Marketing Specialist in translating brand and marketing objectives into strategic channel plans that align to the Canada Goose brand architecture and established social media playbook
• Support Canada Goose’s growth across primary and secondary channels, while exploring expansion channels based on brand and consumer opportunity
• Coach and develop one (1) direct report in their career progression, including ownership over all formal review processes and feedback
• Manage external agency partner in the ongoing implementation of the CG social media playbook and support Brand team in the development of campaign strategies as it relates to social media requirements
• Work cross functionally with all marketing lanes, digital, ecomm, and regional teams in providing the appropriate level of both proactive and reactive support across brand social channels
• Oversee global editorial calendar and work closely with key regional social stakeholders to ensure regional content is accounted for
• Oversee creative brief for global content for all social media channels (video, imagery and copy) with internal, freelance and / or agency partners
• Manage the ongoing reporting, measurement and insights of all social media channels and translate these insights into senior-level share outs
• Manage the budget allocated to the creation and execution of each social media campaign, leading financial forecasts, tracking and reporting to ensure financial objectives are met
• Proactively contribute creative marketing ideas for social media initiatives and special projects
  
  

Let's Talk About You

• 6 years marketing and social expertise, preferably for a global organization.
• Deep knowledge of all social platforms that Canada Goose participates in
• Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds
• Excellent understanding and interest in the major social media platforms and their best practices, including Tiktok, Instagram, Reddit, YouTube, Facebook, Twitter, Pinterest, as well as Line, Wechat, Weibo, Little Red Book.
• Strong project ownership with confidence in championing a project from A to Z
• Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat
• Leadership, strategic thinking, analytical and project management skills
• Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
• Have finger on the pulse of global trends in both luxury & fast fashion and have as strong passion for culture across all pillars – art, music, fashion, gaming and tech.
• Solution oriented with a focus on delivering a consumer centric approach 
• Must have a global POV and be able to think outside the box
• Consistently exhibits Canada Goose’s values, taking pride in being innovative, respectful, passionate, accountable, and entrepreneurial while exhibiting personal commitment
  
  

Working Conditions

• Hybrid Work Environment (work from home and in office)
• Travel required up to 10%
  
  

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow
  
  

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at: HR@canadagoose.com.