Social Media and Marketing Coordinator

Social Media Manager – RV Dealership (Base Commission)

Job Type: Full-time
Pay: Base Pay Performance Commission
Location: On-site / Hybrid
Industry: RV Sales / Camping

Job Description

We are a locally owned RV dealership seeking a Social Media Coordinator who is motivated by results. This role combines creative content creation with sales-focused marketing, rewarding performance through qualified leads, bookings, and dealership traffic generated from social media.

This position is ideal for someone who wants stable base pay with upside tied directly to dealership growth.

Responsibilities

• Manage social media accounts for our RV dealership
• Create and publish content showcasing RV inventory, walk-through videos, promotions, and customer deliveries
• Develop campaigns designed to generate qualified leads, appointment bookings, and showroom visits
• Write compelling captions and calls-to-action that convert interest into inquiries
• Respond promptly to comments, DMs, and social inquiries and route leads to the sales team
• Coordinate with sales staff to promote priority units and monthly specials
• Track results and adjust content to maximize lead quality and conversion
• Maintain consistent local branding and dealership messaging

Key Performance Indicators (KPIs)

• Number of qualified leads generated from social media
• Appointment and bookings
• Dealership foot traffic attributed to social content
• Website and inventory page traffic
• Engagement rate and local follower growth
• Response time to social messages and inquiries

Qualifications

• Experience managing social media for a sales-driven business (RV, Automotive, Retail, Boat, Motorsports or Real Estate preferred)
• Strong copywriting skills with a conversion-focused mindset
• Comfortable creating short-form video and promotional content
• Familiarity with Facebook, Instagram and TikTok
• Basic understanding of analytics and lead tracking
• Self-motivated and results-oriented
• Interest in RVs, camping, travel, or outdoor lifestyle preferred

Compensation Structure

• Base Pay: Competitive hourly rate (based on experience)
• Commission: Earn additional pay based on performance, including:
• Qualified social media leads
• Appointment bookings from social channels
• Confirmed showroom visits tied to social campaigns
• (Optional) Sold units originating from social media leads

Commission details and thresholds will be clearly defined and tracked.

What We Offer

• Base pay commission/bonus
• Clear performance metrics and expectations
• Stable role with a growing local dealership
• Direct impact on sales and revenue
• Creative freedom with measurable results

How to Apply

Apply through really and include:

• Your resume
• Links or examples of social media accounts or campaigns you’ve managed

really Search Keywords (Built In)

Social Media Manager, RV Dealership, Automotive Marketing, Commission Pay, Lead Generation, Content Creator, Facebook Marketing, Instagram Marketing, Local Business Marketing

Job Type: Full-time

Pay: $41,620.00 - $51,880.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Education:

• High school or equivalent (Required)

Experience:

• Content creation: 2 years (Preferred)

Work Location: In person

Salary : $41,620 - $51,880