What are the responsibilities and job description for the Marketing Data Analyst position at Camelot Integrated Solutions Inc?
Job Details
Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on credit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment.
Responsibilities:
Analyze and interpret marketing data, with a focus on lending products
Build and maintain dashboards using Power BI and AWS QuickSight
Support campaign measurement and execution, providing actionable insights
Run queries, identify trends, and assess the effectiveness of marketing channels
Collaborate with cross-functional teams to align analytics with business goals
Communicate findings and recommendations to leadership and stakeholders
Required Experience:
Minimum 3 years of experience in marketing data and analytics
Strong understanding of digital marketing data, campaign strategy, and execution
Experience with lending product data (e.g., lending, underwriting)
Proficiency in SQL Server (query writing)
Dashboarding experience with Power BI
Working knowledge of Python
Familiarity with Google Analytics and/or Adobe Analytics
Prior experience in financial services, preferably banking or fintech
Desired Experience:
Dashboarding experience with AWS QuickSight
Exposure to Experian valuation, Axiom, or Tealium tag management
Understanding of identity graph concepts
Soft Skills:
Strong communication skills with the ability to engage leadership, team members, and clients
Collaborative mindset and ability to work in a fast-paced, data-driven environment