Director of Marketing

Job Details

Description

Job Title: Director of Marketing

Department: Marketing

Reports to: Vice President of Marketing

The Director of Marketing leads marketing strategy, campaign development, and revenue-driving initiatives for Camelback Resort’s four-season businesses, including lodging, Aquatopia Indoor Waterpark, Camelbeach Outdoor Waterpark, Ski and Snowboard operations, Snowtubing, Camelback Mountain Adventures, Food & Beverage, and year-round attractions. This role oversees go-to-market planning, cross-channel campaigns, creative development, partnerships, and performance optimization to position Camelback as the premier family adventure destination in the Pocono Mountains and surrounding region.

The ideal candidate is a strategic, data-driven marketer who blends strong business acumen with compelling storytelling and understands the complexities of seasonal resort operations. This leader thrives in a fast-paced, cross-functional environment and is passionate about hospitality, outdoor adventure, and guest experience.

Primary Responsibilities

• Oversee multi-channel marketing campaigns including digital, social, email, print, paid media, and in-resort activations to drive revenue and visitation.
• Develop and lead integrated annual marketing plans across lodging, skiing, waterparks, F&B, and year-round adventure attractions.
• Lead the creative development process with internal teams and agency partners to deliver high-quality, on-brand content and storytelling.
• Partner with operations, revenue management, and guest services to ensure timely communication of snow conditions, weather updates, attraction status, and resort information.
• Drive product positioning, guest segmentation, and go-to-market strategies across all business units.
• Manage website and app optimization, ensuring best-in-class user experience, e-commerce performance, and visual standards.
• Support Group Sales and F&B teams with targetedmarketing for group lodging, events, conferences, banquets, and special programs.
• Monitor market trends, competitor activity, and guest behavior to guide strategic decisions and maintain competitive advantage.
• Oversee marketing budgets, analyze performance and ROI, and prepare regular reporting for leadership.
• Partner closely with the corporate marketing agency to plan and execute graphic design projects, digital campaigns, social media strategies, and public relations initiatives.
• Recruit, lead, and develop a high-performing marketing team that supports resort-wide strategic goals.
  
  

Next Level Duties

• Continuously enhance the resort website and mobile app with improved UX, personalization, technical integrations, and e-commerce optimization.
• Leverage guest data to deepen customer segmentation and evolve behavioral, demographic, and predictive marketing strategies.
• Track and optimize the full guest journey across digital touchpoints to increase engagement, satisfaction, and conversion.
• Evaluate and refine marketing programs through performance analysis, testing, and innovation.
• Research and monitor market conditions, guest trends, and competitor activity to inform long-range strategies.
• Support new product development, attraction launches, and seasonal experiences with integrated go-to-market planning.
• Ensure cohesive brand storytelling and adherence to visual and messaging standards across all channels.
• Strengthen partnership marketing opportunities with external vendors, regional partners, and community organizations.
• Contribute to annual business planning, revenue strategy discussions, and resort-wide initiatives.
• Champion best practices in digital content, CRM utilization, and marketing technology.
  
  

Must Have Qualifications

• Bachelor’s degree in business, Marketing, or related field required; advanced degree preferred.
• 5 years of marketing leadership experience in hospitality, resort, ski, waterpark, attractions, or related industry.
• Strong organizational, leadership, and project management skills are required. Must be able to lead a large team, think strategically, and handle multiple projects.
• Demonstrated ability to drive the achievement of business goals through aligning people, processes, structure, information, and communication systems in a rapidly growing/dynamic market(s).
• Strong project management, organizational, and leadership skills with the ability to manage multiple initiatives in a seasonal, fast-paced environment.
• Expertise with digital marketing platforms, analytics tools, CRM systems, and content management systems.
• Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly and effectively.
  
  

This job description is a general outline of the duties and responsibilities of this position and is subject to changes and revision by Camelback Resort at any time. Responsibilities are listed as guidelines only, and the job is not necessarily limited to these specifications.