Social Media Coordinator

Job Title: Social Media Coordinator

Department: Marketing and Communications

Division: Marketing and Communications

Supervisor: Internal and Digital Communications Manager

Status: Exempt

FTE: 1.0

Job Summary – The Social Media Coordinator supports Calvin University’s brand and mission by creating, curating, and publishing engaging content across the university’s primary social media platforms. Reporting to the Assistant Director of Internal and Digital Communication, this role helps execute the university’s social media strategy, collaborates with departments and student contributors, and monitors trends and analytics to optimize engagement.

Key Responsibilities

Content Creation & Publishing

• Develop and schedule daily content for Calvin University’s main social media channels (Facebook, Instagram, X, LinkedIn, TikTok, YouTube).
• Capture and edit photos and videos for social media use, ensuring alignment with brand guidelines.
• Write compelling captions and posts tailored to each platform and audience.
  
  

Community Engagement

• Monitor social media channels for comments, messages, and mentions; respond or escalate as appropriate.
• Engage with followers and amplify community voices in alignment with Calvin’s values and tone.
  
  

Collaboration & Support

• Work closely with the Assistant Director of Internal and Digital Communications to execute campaigns and initiatives.
• Coordinate with departments, faculty, and student organizations to promote events and stories.
• Assist in training and supporting student social media contributors.
  
  

Analytics & Reporting

• Track and report on key performance metrics (reach, engagement, follower growth, etc.).
• Use insights to inform content planning and identify opportunities for improvement.
  
  

Supervisory Responsibilities – Possibly 1-2 student workers.

Required Qualifications

• Bachelor’s degree in communications, marketing, journalism, or a related field.
• 1–3 years of experience managing social media accounts for an organization or brand.
• Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Sprout Social).
• Strong writing, editing, and visual storytelling skills.
• Basic photo and video editing skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with accessibility and inclusivity best practices in digital content.
  
  

Preferred Qualifications

• Experience in higher education or mission-driven organizations.
• Understanding of SEO, social media advertising, and analytics tools.
• Ability to work independently and collaboratively in a fast-paced environment.
  
  

Core Competencies

• Creativity and attention to detail.
• Strong interpersonal and communication skills.
• Adaptability and eagerness to learn.
• Cultural awareness and sensitivity.
  
  

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work in this position is performed within routine office conditions, usually without exposure to hazardous or unpleasant conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Proofreading and checking documents for accuracy. Using a keyboard to enter, retrieve, or transform data. Closely observes monitoring devices for 2 hours or more at a time. Lifting 5 lbs or less.

FAITH and EDUCATIONAL COMMITMENT

• Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.
• A commitment to the Christian faith and to the integration of faith, learning, and student development.
  
  

DIVERSITY COMMITMENT

Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.