Social Media Coordinator

About CaloAesthetics

CaloAesthetics Plastic Surgery Center is a premier plastic surgery practice with a team of highly skilled surgeons across multiple locations in Louisville and Lexington. We are dedicated to delivering exceptional patient experiences and outstanding results, and we are growing our team. We are looking for a creative, driven Social Media Coordinator who lives and breathes content; someone who can tell our story, showcase our work, and grow our presence across every platform we touch.

The Role

As our Social Media Coordinator, you will own the CaloAesthetics brand voice online from concept to publish. You will shoot, edit, schedule, and strategize, working closely with our clinical and marketing teams across both locations to create content that educates, inspires, and converts. This role requires someone who thrives in a fast-paced environment, navigates strong personalities with professionalism and confidence, and knows how to get what they need to do their job well, even when everyone around them is busy.

Travel between our locations is required.

What You’ll Do

•       Plan, produce, and publish content across Instagram, TikTok, Facebook, and Google Business Profile

•       Shoot and edit photo and video content in-house, including Reels and TikToks

•       Design on-brand graphics and marketing assets using Adobe Creative Suite and Canva

•       Coordinate content shoots and appearances around OR and clinic schedules across 5 surgeons

•       Manage and maintain the content calendar end-to-end

•       Monitor engagement, respond to comments/DMs, and grow our community

•       Track performance analytics and deliver regular reporting with actionable insights

•       Identify and nurture B2B partnership opportunities with complementary local businesses for cross-promotional campaigns that expand reach and drive mutual growth

•       Support planning and promotion of practice events, open houses, and special campaigns

•       Stay current on aesthetics industry trends, platform algorithm changes, and content best practices

What We’re Looking For

•       2–4 years of social media experience, ideally in aesthetics, med spa, or healthcare

•       Proven video editing skills for short-form content (Reels, TikTok)

•       Strong photography eye with experience shooting in a clinical or lifestyle setting

•       Proficiency in Adobe Creative Suite and Canva

•       Comfort with analytics tools and data-driven decision-making

•       Ability to thrive alongside strong personalities and competing priorities in a high-performing surgical environment

•       Confident, proactive communicator who can advocate for their needs and keep projects moving

•       Reliable transportation and willingness to travel between two local locations

•       Self-starter who manages multiple priorities without dropping the ball

•       Passion for the aesthetics industry and visual storytelling

•       Experience with B2B co-marketing or cross-brand partnerships a plus

•       Event planning or coordination experience a plus

•       Intermediate videography skills a plus, including experience with a dedicated camera, basic lighting setup, and editing in Premiere Pro or Final Cut Pro

Why CaloAesthetics

•       Competitive salary: $50,000–$60,000

•       Full-time position with a comprehensive benefits package

•       Work alongside a talented team of 5 surgeons in a dynamic, growing practice

•       Be a key voice in shaping the brand presence of one of Louisville’s leading plastic surgery centers

•       Opportunity to make a real creative impact and grow with the brand

Core hours are Monday–Friday, 9am–5pm. Please note that attendance at events, meetings, team outings, and travel with our world-renowned surgeons is a required and non-negotiable part of this role. We believe in transparency so the right candidate can thrive here from day one.