What are the responsibilities and job description for the Partner Marketing Manager position at callrail?
The Position
CallRail is scaling our Technology & Strategic Partner ecosystem and looking for a Partner Marketing Manager to join the team and facilitate co-marketing programs with our integration, reseller, and strategic partners. This is an extremely cross-functional role, working closely with Marketing, Sales, Product, and Partnerships to translate partner relationships into measurable business outcomes.
This person will have led co-marketing partnerships and will have proven results in designing and executing multi-pillar, integrated marketing programs, go-to-market strategies, and campaigns. You should be data-driven, but also campaign-focused. You will develop partner operations that scale, and create enablement content to support the needs of our partners, internal teams, and mutual customers.
What You'll Do
- Manage and scale the marketing presence with our existing technology and strategic partners as well as identify and launch new partnerships.
- Establish and grow strategic partner relationships with sales and marketing counterparts.
- Drive and oversee the overall partner marketing strategy and program for technology and strategic partners.
- Develop an understanding of partners' needs and how to best position CallRail in key verticals, in partnership with our product marketing and demand generation teams.
- In collaboration with our Partnership and Marketing teams, identify key partners to participate in co-marketing campaigns in order to help grow CallRail’s market presence.
- In collaboration with our Sales teams, manage a pipeline of partner-driven and influenced referrals.
- Work with established partners to craft new approaches to building pipeline, enhance our joint value propositions and drive new sales opportunities.
- Measure the effectiveness of co-marketing campaigns, and relay KPIs to relevant stakeholders.
- Automate and optimize processes across our partner ecosystem. This includes resource distribution, partner communications, and campaign tracking.
- Work with the marketing team to integrate partners and their expertise into our go-to-market campaigns
- Become a subject matter expert on CallRail use cases for partners, and joint value props by industry.
- Oversee partner education and marketing content such as emails, webinars, presentations, and customer success stories to keep our partners up to date on product updates.
- Maintain a repository of partner sales collateral and enablement resources.
What You'll Need
- Bachelor’s Degree required
- 2-4 years of marketing experience; partner or channel marketing experience highly-preferred
- Strong communication and organization skills
- Excellent understanding of integrated marketing campaigns and co-marketing strategies
- Previous experience in a partner or client-facing role
- Data-driven, results-oriented marketer. Ability to collaborate with multiple internal and external stakeholders to drive business results across a shared vision.
- Ability to handle multiple projects simultaneously while remaining flexible and consistently meeting deadlines in a fast-paced environment
- Knowledge of B2B SaaS products is considered a strong advantage
- Experience managing a budget and a record of achieving ROI milestones
- Experience working in Salesforce, marketing automation tools, and analytics platforms, a plus
- Partner Enablement experience a plus
If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.
Additional Perks
- Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday * an in-office perk
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage
Learn more: https://www.callrail.com/about/
You Are Welcome Here
CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).